Unleashing Nostalgia: Reliving the Epic 2007 Doritos Live The Favor Campaign

Key Takeaways

  • The “2007 Doritos Live The Favor” campaign was a highly successful marketing campaign by Doritos.
  • The campaign allowed consumers to submit their own ideas for a Doritos commercial and vote for their favorite submissions.
  • The winning commercial, “Live The Favor,” was aired during the Super Bowl and received positive feedback from viewers.
  • This campaign showcased Doritos’ commitment to engaging with their audience and giving them a voice in their marketing efforts.
  • This campaign also highlighted the creativity and talent of Doritos’ consumers, as they were able to come up with unique and entertaining commercial ideas.
  • Overall, the “2007 Doritos Live The Favor” campaign was a groundbreaking marketing initiative that successfully involved consumers in the brand’s advertising process and generated significant buzz and excitement.

2007 Doritos Live The Favor

2007 Doritos Live The Favor: A Look Back at the Iconic Super Bowl Commercial

Welcome to the world of Doritos, where every chip comes with a burst of flavor and a dash of excitement. In 2007, Doritos launched a groundbreaking Super Bowl commercial that left viewers in awe. Titled “Live The Favor,” this ad not only showcased the brand’s commitment to creating memorable experiences but also set new standards for creativity and entertainment in the advertising industry.

In this article, we’ll take a trip down memory lane and explore the story behind the “2007 Doritos Live The Favor” commercial. From its inception to its impact, we’ll delve into every aspect of this iconic ad campaign. So, grab a bag of Doritos and get ready to relive the excitement!

The Birth of a Legend

The year was 2007, and Doritos had already established itself as a leading brand in the snack food industry. Known for its bold flavors and daring marketing strategies, Doritos was no stranger to Super Bowl commercials. However, the “2007 Doritos Live The Favor” commercial took things to a whole new level.

Created as part of Doritos’ annual “Crash the Super Bowl” contest, where fans were given the opportunity to create their own commercials for a chance to air during the big game, “Live The Favor” stood out from the rest. The ad was the brainchild of a talented filmmaker named Jared Hess, who later gained fame for directing movies like “Napoleon Dynamite” and “Nacho Libre.”

A Synopsis of the Commercial

The “2007 Doritos Live The Favor” commercial begins with a normal day in a convenience store. The protagonist, a regular guy, walks in and grabs a bag of Doritos. As he approaches the checkout counter, he notices a mysterious vending machine that promises him a favor in return for a Doritos chip.

Curiosity gets the best of him, and he decides to take the chance. Little does he know that the favor he chooses will lead to a series of unexpected events and wild adventures. From getting a piggyback ride from a sumo wrestler to being chased by a mob of angry chickens, the protagonist finds himself in one outrageous situation after another, all while clutching his precious bag of Doritos.

The commercial ends with the protagonist returning to the convenience store, battered but triumphant, as he receives his favor from the vending machine. He walks away with a satisfied smile, leaving viewers both entertained and craving a bag of Doritos.

The Impact of “2007 Doritos Live The Favor”

The “2007 Doritos Live The Favor” commercial made waves in the advertising industry and left a lasting impression on Super Bowl viewers. Here are some reasons why this ad became an instant classic:

1. Unforgettable Characters

The protagonist of the commercial instantly captured the audience’s attention with his relatable charm and sense of adventure. Viewers couldn’t help but root for him as he navigated through a series of hilarious and unexpected situations. The supporting characters, including the sumo wrestler and the angry chickens, added an extra layer of entertainment and made the commercial even more memorable.

2. Unexpected Twists and Turns

The “2007 Doritos Live The Favor” commercial kept viewers on the edge of their seats with its unpredictable storyline. Every time the protagonist thought he had escaped one crazy situation, he found himself in another. This constant stream of surprises kept viewers engaged and eager to see what would happen next.

3. Humor and Entertainment

Humor has always been a key ingredient in successful Doritos commercials, and “Live The Favor” was no exception. The ad’s clever writing and comedic timing had viewers laughing out loud, making it one of the most entertaining commercials of the year. The combination of humor and adventure made the commercial stand out from the sea of Super Bowl ads.

4. Memorable Tagline

Every great ad campaign needs a memorable tagline, and “2007 Doritos Live The Favor” delivered. The phrase “Live The Favor” not only captured the essence of the commercial but also became synonymous with the brand. Doritos successfully created a connection between their product and the idea of living life to the fullest, leaving a lasting impression on consumers.

The Legacy of “2007 Doritos Live The Favor”

The impact of the “2007 Doritos Live The Favor” commercial went beyond its initial airing during the Super Bowl. Here’s how this iconic ad continues to influence the advertising industry:

1. Inspiration for Aspiring Filmmakers

The “Crash the Super Bowl” contest, which gave rise to the “2007 Doritos Live The Favor” commercial, inspired countless aspiring filmmakers to showcase their talent and creativity. By giving amateurs the opportunity to have their commercials aired during one of the most-watched events on television, Doritos changed the game and opened doors for aspiring filmmakers to break into the industry.

2. The Power of User-Generated Content

“Live The Favor” demonstrated the power of user-generated content and its ability to engage audiences. By involving fans in the creation of their commercials, Doritos tapped into the collective creativity of their consumers, resulting in a commercial that resonated with viewers on a deeper level. This approach revolutionized the way brands approached advertising and paved the way for more interactive and engaging campaigns.

3. Setting the Bar for Super Bowl Commercials

The “2007 Doritos Live The Favor” commercial set a new standard for Super Bowl commercials. Its unique storyline, memorable characters, and sense of adventure raised the bar for creativity and entertainment during the big game. From that point on, viewers expected Super Bowl commercials to be more than just advertisements; they wanted to be entertained and captivated.

In Conclusion

The “2007 Doritos Live The Favor” commercial will forever hold a special place in the hearts of Doritos fans and advertising enthusiasts alike. With its unforgettable characters, unexpected twists, and comedic brilliance, this iconic ad exemplifies the power of creativity and storytelling in the world of advertising.

As we continue to enjoy our favorite bag of Doritos, let’s raise a chip to the “2007 Doritos Live The Favor” commercial and the impact it has had on the advertising industry. Here’s to more memorable commercials in the years to come!

2007 Doritos Live The Favor

Frequently Asked Questions

What was the ‘2007 Doritos Live The Favor’ campaign?

The ‘2007 Doritos Live The Favor’ campaign was a marketing campaign by Doritos, a popular snack brand. It was a unique and interactive campaign that allowed consumers to participate in creating a Doritos commercial that would air during the Super Bowl.

How did the ‘2007 Doritos Live The Favor’ campaign work?

During the campaign, Doritos invited consumers to submit their own homemade Doritos commercials. The submissions were then reviewed and the best ones were selected as finalists. The finalists’ commercials were aired during the Super Bowl, and viewers were given the opportunity to vote for their favorite commercial. The commercial with the most votes would win a cash prize and the chance to work with a professional advertising team to create a new Doritos commercial.

Why was the ‘2007 Doritos Live The Favor’ campaign so popular?

The ‘2007 Doritos Live The Favor’ campaign was popular because it gave consumers the chance to be a part of the advertising process. It allowed ordinary people to showcase their creativity and have their commercials aired during one of the most-watched television events of the year. The campaign also tapped into the nostalgia of the Super Bowl commercials, which have become a cultural phenomenon.

What impact did the ‘2007 Doritos Live The Favor’ campaign have?

The ‘2007 Doritos Live The Favor’ campaign had a significant impact on the advertising industry. It showed that user-generated content could be a powerful tool in marketing campaigns, and it paved the way for other brands to involve consumers in their advertising efforts. The campaign also generated a lot of buzz and excitement, helping to increase brand awareness and engagement with Doritos.

Are there any similar campaigns to the ‘2007 Doritos Live The Favor’ campaign?

Yes, there have been similar campaigns to the ‘2007 Doritos Live The Favor’ campaign. Many brands have embraced user-generated content and have invited consumers to participate in creating their advertisements. Examples include the ‘Crash the Super Bowl’ campaign by Doritos, the ‘Share a Coke’ campaign by Coca-Cola, and the ‘Lay’s Do Us a Flavor’ campaign by Lay’s.

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