The Legacy of the 2009 Budweiser Clydesdales Generations Commercial

When it comes to iconic commercials, few have captured the hearts and minds of viewers quite like the 2009 Budweiser Clydesdales Generations commercial. This heartwarming ad features the majestic Budweiser Clydesdales, showcasing the bond between a young foal and its trainer. With its emotional storytelling and stunning visuals, this commercial has become a timeless classic. In this article, we delve into the details of this iconic commercial and explore its lasting impact.

The Story Behind the Commercial

At the heart of the 2009 Budweiser Clydesdales Generations commercial is a powerful narrative that resonates with viewers. The story follows a young foal and its trainer as they develop a special bond over the years. From the foal’s first steps to its training and growth into a majestic Clydesdale, the commercial portrays the journey of a lifetime.

The commercial was directed by Jesse Dylan, son of legendary filmmaker Bob Dylan, and was produced by the advertising agency Anomaly. The team behind the commercial aimed to create an emotional connection with viewers by highlighting the Clydesdales’ role in Budweiser’s heritage and their symbol of strength and tradition.

The Making of the Commercial

Creating a commercial of this magnitude required meticulous planning and attention to detail. The Budweiser Clydesdales, known for their sheer size and beauty, played a central role in bringing the commercial to life.

Casting the Clydesdales

The Budweiser Clydesdales used in the commercial were carefully selected for their appearance and temperament. These magnificent horses undergo rigorous training to ensure they can handle the demands of public appearances and film shoots. The team responsible for casting the Clydesdales had to find horses that not only looked stunning but also had the right temperament to perform on set.

During the casting process, the team evaluated each horse’s conformation, movement, and overall appearance. They also assessed their behavior and reactions to different stimuli to ensure they would be comfortable in front of the camera. Only the most exceptional Clydesdales made the cut, ensuring that the commercial would feature horses that truly embodied the Budweiser brand.

Creating the Set

The commercial was filmed on location in different parts of the United States, including California and Texas. The team scouted various landscapes to find the perfect backdrop for each scene. The picturesque settings, combined with the majestic Clydesdales, created a visually stunning commercial.

To capture the beauty and essence of the Clydesdales, the production team used state-of-the-art camera equipment and techniques. They employed high-speed cameras to capture the horses’ movements in slow motion, highlighting their grace and power. The result was breathtaking footage that showcased the horses’ beauty and the emotional connection between the foal and its trainer.

The Impact of the Commercial

The 2009 Budweiser Clydesdales Generations commercial made a significant impact on both viewers and the advertising industry as a whole.

Emotional Connection

One of the main reasons why this commercial resonated with audiences is its ability to create an emotional connection. The heartwarming story of the foal and its trainer touched the hearts of viewers, evoking feelings of nostalgia, warmth, and admiration. By tapping into these emotions, Budweiser was able to forge a deeper connection with its audience and reinforce its brand image.

Brand Recognition

The Budweiser Clydesdales have long been an integral part of Budweiser’s branding. By featuring these iconic horses in the commercial, Budweiser was able to reinforce its brand identity and values. The commercial reminded viewers of Budweiser’s rich history and commitment to quality, further solidifying the brand’s position in the market.

Reaching a Wide Audience

The 2009 Budweiser Clydesdales Generations commercial was widely broadcasted during popular events, such as the Super Bowl and the Olympics. By airing the commercial during these high-profile events, Budweiser was able to reach a massive audience and generate buzz around the commercial. The widespread exposure helped cement the commercial’s place in popular culture and ensured its lasting impact.

The Legacy of the Commercial

Over a decade later, the 2009 Budweiser Clydesdales Generations commercial continues to be celebrated and remembered for its powerful storytelling and stunning visuals. Its impact on advertising and brand recognition cannot be overstated.

The commercial has since become a symbol of Budweiser’s commitment to tradition, quality, and emotional storytelling. It serves as a reminder of the brand’s long-standing heritage and its ability to connect with consumers on a deep and emotional level.

The Budweiser Clydesdales themselves have also gained a cult following, with fans eagerly anticipating their appearances in commercials, parades, and other events. The commercial helped elevate the Clydesdales to an iconic status, further cementing their place in popular culture.

Conclusion

The 2009 Budweiser Clydesdales Generations commercial remains a testament to the power of storytelling and emotional connection in advertising. Its enduring legacy serves as a reminder of the impact that a well-crafted commercial can have on viewers and the brand itself.

Through its captivating narrative and stunning visuals, the commercial continues to captivate audiences and reinforce Budweiser’s brand image. It stands as a timeless classic that will be remembered for generations to come.

Whether you are a fan of Budweiser, a lover of horses, or simply appreciate the art of advertising, the 2009 Budweiser Clydesdales Generations commercial is a must-watch. It embodies the magic of storytelling and leaves a lasting impression on all who view it.

Frequently Asked Questions