Unleashing the Irresistible Crunch: Exploring the Legendary 2009 Doritos Power

Key Takeaways

  • The 2009 Doritos Power Of The Crunch campaign was a highly successful marketing campaign by Doritos.
  • The campaign focused on highlighting the unique crunchiness of Doritos chips.
  • Doritos used various creative and engaging advertisements to showcase the power of the crunch.
  • The campaign included TV commercials, online videos, and interactive experiences.
  • Through the campaign, Doritos aimed to create a memorable and enjoyable snacking experience for consumers.
  • The Power Of The Crunch campaign helped Doritos increase brand awareness and sales.
  • Consumers were encouraged to share their own experiences and stories related to the crunchiness of Doritos chips.
  • The campaign successfully created a buzz and generated excitement among snack lovers.
  • Doritos leveraged social media platforms to engage with their audience and encourage user-generated content.
  • The Power Of The Crunch campaign showcased Doritos’ commitment to delivering a satisfying and crunchy snacking experience.

2009 Doritos Power Of The Crunch

Unleashing the Power of the Crunch: A Look Back at the Iconic 2009 Doritos Campaign

When it comes to memorable advertising campaigns, few can rival the impact of the “2009 Doritos Power Of The Crunch” campaign. This innovative marketing strategy not only captivated audiences with its bold and unconventional approach, but it also showcased the potential of leveraging user-generated content to create viral sensations. In this article, we’ll take a deep dive into the various aspects of this iconic campaign, exploring its origins, key features, and lasting impact on the advertising landscape. So, grab a bag of Doritos, sit back, and let’s relive the power of the crunch!

The Birth of the Power of the Crunch

The “2009 Doritos Power Of The Crunch” campaign was born out of a desire to engage consumers in a unique and interactive way. Doritos, known for its bold flavors and crunchy texture, wanted to tap into the power of user-generated content to create a buzz around their product. The campaign kicked off with the “Crash the Super Bowl” contest, inviting consumers to create their own Doritos commercials for a chance to have their ad aired during the coveted Super Bowl slot.

The “Crash the Super Bowl” Contest

The “Crash the Super Bowl” contest was a groundbreaking initiative that allowed aspiring filmmakers and Doritos enthusiasts to showcase their creativity on a global stage. Participants were encouraged to create a 30-second commercial featuring Doritos and submit it for a chance to win a cash prize and have their ad broadcast during the Super Bowl. This contest not only generated a massive amount of user-generated content but also created a sense of excitement and anticipation among the Doritos fanbase.

  • Over 4,000 submissions were received, highlighting the immense popularity of the campaign.
  • The contest provided a platform for aspiring filmmakers to showcase their talent and potentially launch their careers in the industry.
  • Each submission was evaluated by a panel of judges, including industry professionals and Doritos executives.

The Winning Commercials

Out of the thousands of submissions received, only a handful were selected as winners and aired during the Super Bowl. These commercials stood out for their creativity, humor, and ability to capture the essence of the Doritos brand. Let’s take a closer look at some of the most memorable winning commercials from the “2009 Doritos Power Of The Crunch” campaign:

“Free Doritos”

The “Free Doritos” commercial was a fan favorite that showcased the lengths people would go to get their hands on a bag of Doritos. In the ad, a man uses a crystal ball to predict the future, but instead of using his powers for something significant, he uses them to get free Doritos from a vending machine. The commercial was a hit due to its clever concept, witty dialogue, and unexpected twist at the end.

“The Power of the Crunch”

Another winning commercial that captured the essence of the campaign was “The Power of the Crunch.” This ad featured a man in a library attempting to discreetly eat a bag of Doritos without disturbing the quiet atmosphere. However, no matter how hard he tried, the unmistakable sound of the crunchy chips echoed through the library, leading to hilarious consequences. This commercial resonated with viewers due to its relatable scenario and comedic execution.

The Impact and Legacy of the Campaign

The “2009 Doritos Power Of The Crunch” campaign left an indelible mark on the advertising landscape and forever changed the way brands approach user-generated content. Here are some key aspects of the campaign’s impact and legacy:

Engaging Consumers through User-Generated Content

The “Crash the Super Bowl” contest revolutionized the way brands engage with their consumers. By inviting them to create their own content, Doritos empowered its fanbase and fostered a sense of community. This approach not only generated a massive amount of buzz around the brand but also helped establish a deep emotional connection with its audience.

Leveraging the Power of Viral Marketing

The winning commercials from the “2009 Doritos Power Of The Crunch” campaign quickly went viral, spreading like wildfire across social media platforms and garnering millions of views. This viral success not only increased brand awareness but also solidified Doritos’ position as an innovative and forward-thinking brand.

Inspiring Future Generations of Advertisers

The success of the “2009 Doritos Power Of The Crunch” campaign inspired countless aspiring advertisers and filmmakers. The campaign demonstrated the power of creativity, storytelling, and user-generated content in capturing the attention of audiences. It paved the way for future contests and campaigns that sought to tap into the potential of crowd-sourced advertising.

Setting a New Standard for Super Bowl Advertising

The Super Bowl is known for its high-stakes commercials, with brands spending millions of dollars for coveted airtime slots. The “2009 Doritos Power Of The Crunch” campaign disrupted this traditional model by giving everyday people the chance to have their commercials aired during the big game. This approach not only generated excitement among viewers but also challenged the notion that only big-budget productions could make an impact during the Super Bowl.


The “2009 Doritos Power Of The Crunch” campaign will forever be remembered as a game-changer in the world of advertising. This innovative and unconventional approach not only captivated audiences but also set new benchmarks for user-generated content and viral marketing. By empowering its fanbase and leveraging the power of the crunch, Doritos created a campaign that resonated with viewers on a deep emotional level. The legacy of this campaign continues to inspire advertisers and filmmakers, reminding us of the transformative power of creativity and the impact of engaging with our audience in a meaningful way. So, the next time you reach for a bag of Doritos, remember the power of the crunch and the campaign that forever changed the advertising landscape.

2009 Doritos Power Of The Crunch

Frequently Asked Questions

What is the 2009 Doritos Power of the Crunch?

The 2009 Doritos Power of the Crunch is a legendary snack that was released by Doritos in 2009. It is known for its irresistible crunch and bold flavor.

What makes the 2009 Doritos Power of the Crunch so special?

The 2009 Doritos Power of the Crunch stands out due to its unique combination of flavors and its incredibly satisfying crunch. It was a limited edition release that quickly gained a cult following among snack enthusiasts.

Can I still find the 2009 Doritos Power of the Crunch?

Unfortunately, the 2009 Doritos Power of the Crunch was a limited edition snack and is no longer available in stores. However, its legacy lives on in the hearts and taste buds of those who were lucky enough to experience its legendary crunch.

What flavors were available for the 2009 Doritos Power of the Crunch?

The 2009 Doritos Power of the Crunch came in a variety of bold and exciting flavors, including Spicy Nacho, Cool Ranch, and Tangy BBQ. Each flavor had its own unique twist, adding to the overall appeal of the snack.

Why is the 2009 Doritos Power of the Crunch still talked about today?

The 2009 Doritos Power of the Crunch left a lasting impression on snack enthusiasts due to its exceptional crunch and unforgettable flavors. Its limited availability and cult following have made it a topic of nostalgia and fond memories among those who experienced its legendary power.

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