Key Takeaways
- The 2013 Kia Super Bowl XLVII commercial titled “Space Babies” was a hit among viewers.
- The commercial featured a father explaining to his son where babies come from in a humorous and imaginative way.
- Kia used the concept of space travel and aliens to make the explanation more entertaining.
- The commercial effectively showcased the Kia Sorento as a family-friendly vehicle.
- The ad successfully combined humor, creativity, and a relatable family theme to engage viewers.
- Kia’s “Space Babies” commercial demonstrated the brand’s ability to create memorable and entertaining advertisements.
- The commercial’s message about the importance of imagination and storytelling resonated with audiences.
- Overall, the “Space Babies” commercial was a standout during the 2013 Super Bowl and showcased Kia’s innovative approach to advertising.
Unveiling the Magical World of the “2013 Kia Super Bowl XLVII Commercial Space Babies”
Every year, the Super Bowl captivates millions of viewers not only with its thrilling football action but also with its highly anticipated commercials. In 2013, Kia Motors took the world by storm with their heartwarming and imaginative Super Bowl XLVII commercial titled “Space Babies.” This extraordinary advertisement transported viewers into a whimsical world where babies’ questions about life’s greatest mysteries were answered. In this article, we will take a deep dive into the making of the “2013 Kia Super Bowl XLVII Commercial Space Babies,” exploring its creative concept, production process, and the impact it had on both the audience and the brand.
The Concept: Unleashing Imagination and Wonder
At the heart of the “2013 Kia Super Bowl XLVII Commercial Space Babies” lies a beautifully crafted concept that captured the imagination of viewers around the world. The commercial opens with a young boy asking his father a simple yet profound question: “Where do babies come from?” Rather than giving a straightforward answer, the father takes his son on a magical journey through space to the planet “Babylandia” where all babies are born.
The concept of exploring the mysteries of life from a child’s perspective struck a chord with both parents and non-parents alike. It tapped into the universal curiosity we all possess, reminding us of the innocence and wonder of childhood. By intertwining this theme with the excitement of space exploration, Kia Motors successfully created a commercial that was both entertaining and emotionally resonant.
The Production: From Script to Screen
Bringing the enchanting world of “2013 Kia Super Bowl XLVII Commercial Space Babies” to life required a team of talented individuals who worked tirelessly to ensure every detail was perfect. The production process involved several key stages, including scriptwriting, casting, set design, and visual effects.
Scriptwriting and Storyboarding
The first step in the production process was developing a captivating script that would effectively convey the concept of the commercial. Kia Motors collaborated with renowned advertising agency David&Goliath to create a narrative that would resonate with viewers. Once the script was finalized, it was transformed into a storyboard, outlining each scene and shot of the commercial.
Casting and Filming
Selecting the right cast was crucial to the success of the “2013 Kia Super Bowl XLVII Commercial Space Babies.” The team needed to find actors who could convincingly portray the wonder and innocence of children while delivering their lines with authenticity. After an extensive casting process, the final cast was chosen, including the young boy and his father.
The filming took place over several days, with meticulous attention to detail. The set was carefully designed to resemble an otherworldly landscape, complete with vibrant colors and whimsical elements. The actors interacted with a combination of practical props and green screens, allowing for seamless integration of the visual effects in post-production.
Visual Effects and Post-Production
One of the key elements that made the “2013 Kia Super Bowl XLVII Commercial Space Babies” so visually stunning was the exceptional use of visual effects. The team at Kia Motors collaborated with visual effects studios to create the breathtaking scenes of Babylandia and the journey through space. By seamlessly blending practical effects with CGI, they were able to transport viewers into a world that felt both familiar and fantastical.
In post-production, the footage was meticulously edited, color graded, and sound designed to enhance the overall viewing experience. The final commercial was a testament to the dedication and skill of the production team, resulting in a visually stunning and emotionally captivating advertisement.
The Impact: Resonating with the Audience
The “2013 Kia Super Bowl XLVII Commercial Space Babies” made a significant impact on both the audience and the brand. The commercial was met with overwhelmingly positive feedback, garnering praise for its creativity, emotional resonance, and production value.
Emotional Connection
One of the reasons the commercial struck a chord with viewers was its ability to create an emotional connection. By tapping into the universal theme of childhood wonder and curiosity, Kia Motors evoked a sense of nostalgia and warmth. The commercial reminded viewers of the joy and innocence of being a child, resonating with parents and non-parents alike.
Brand Recognition and Recall
The “2013 Kia Super Bowl XLVII Commercial Space Babies” also had a significant impact on brand recognition and recall. The commercial showcased Kia Motors’ commitment to creativity and innovation, positioning the brand as a leader in the automotive industry. The whimsical and imaginative nature of the advertisement left a lasting impression on viewers, ensuring that Kia Motors stood out among the sea of Super Bowl commercials.
Online Engagement and Virality
The success of the “2013 Kia Super Bowl XLVII Commercial Space Babies” extended beyond its airtime during the Super Bowl. The commercial quickly went viral, sparking conversations and discussions online. Viewers took to social media platforms to share their love for the commercial, further amplifying its reach and impact. The commercial’s online engagement helped Kia Motors extend its brand visibility and connect with a broader audience.
In Conclusion
The “2013 Kia Super Bowl XLVII Commercial Space Babies” remains a standout Super Bowl commercial that captured the hearts and imaginations of viewers worldwide. Through its imaginative concept, meticulous production, and emotional resonance, the commercial successfully transported viewers into a magical world where babies’ questions were answered. It showcased Kia Motors’ commitment to creativity and innovation while creating a lasting impact on brand recognition and recall. The commercial’s success serves as a testament to the power of storytelling and the ability of advertising to evoke emotions and connect with audiences.
Frequently Asked Questions
What is the 2013 Kia Super Bowl XLVII Commercial?
The 2013 Kia Super Bowl XLVII Commercial is a television advertisement that aired during the Super Bowl XLVII in 2013. It features a storyline about space babies and their journey to Earth.
Who created the 2013 Kia Super Bowl XLVII Commercial?
The 2013 Kia Super Bowl XLVII Commercial was created by the advertising agency David&Goliath.
What is the concept behind the 2013 Kia Super Bowl XLVII Commercial?
The concept behind the 2013 Kia Super Bowl XLVII Commercial is to showcase the Kia brand’s tagline ‘The Power to Surprise’ by presenting a humorous and imaginative story about space babies being delivered to Earth in Kia vehicles.
Who are the actors in the 2013 Kia Super Bowl XLVII Commercial?
The 2013 Kia Super Bowl XLVII Commercial features a cast of adorable and animated space babies.
What is the message of the 2013 Kia Super Bowl XLVII Commercial?
The message of the 2013 Kia Super Bowl XLVII Commercial is that Kia vehicles have the power to make any journey, even from space to Earth, an enjoyable and surprising experience.
Was the 2013 Kia Super Bowl XLVII Commercial well-received?
Yes, the 2013 Kia Super Bowl XLVII Commercial was well-received by viewers and critics alike. It was praised for its creativity, humor, and memorable characters.
Did the 2013 Kia Super Bowl XLVII Commercial have any impact on Kia’s brand image?
The 2013 Kia Super Bowl XLVII Commercial helped to enhance Kia’s brand image by showcasing the brand’s fun and adventurous side. It generated positive buzz and increased brand awareness.
Where can I watch the 2013 Kia Super Bowl XLVII Commercial?
You can watch the 2013 Kia Super Bowl XLVII Commercial on various video-sharing platforms, such as YouTube, or by searching for it online.
Are there any sequels or follow-ups to the 2013 Kia Super Bowl XLVII Commercial?
No, there are no known sequels or follow-ups to the 2013 Kia Super Bowl XLVII Commercial.
Is the 2013 Kia Super Bowl XLVII Commercial still relevant today?
While the 2013 Kia Super Bowl XLVII Commercial may not be as widely discussed today, it remains a memorable and entertaining advertisement that showcases Kia’s creativity and brand message.
