The Story Behind the Memorable 2014 Doritos Cowboy Kid Commercial

When it comes to memorable Super Bowl commercials, the 2014 Doritos Cowboy Kid ad is undoubtedly one that stands out. This commercial, created for the Super Bowl XLVIII, took the world by storm with its humor, creativity, and relatable storyline. In this article, we will take a closer look at the story behind the 2014 Doritos Cowboy Kid commercial and why it became such a hit.

Introduction to the 2014 Doritos Cowboy Kid Commercial

The 2014 Doritos Cowboy Kid commercial was part of the Doritos “Crash the Super Bowl” campaign, where fans submitted their own Doritos commercials for a chance to win a cash prize and have their ad aired during the Super Bowl. The commercial was created by Amber Gill, a lifelong fan of Doritos, who drew inspiration from her own childhood experiences.

The commercial starts with a young boy dressed as a cowboy entering a Wild West-themed saloon. He confidently walks up to the bar and orders a bag of Doritos. However, instead of paying with money, the boy offers a bag of marbles as his currency. The bartender, amused by the boy’s confidence, accepts the marbles and hands over a bag of Doritos. As the boy walks away, he tips his hat to an attractive woman at a nearby table, only to have her respond by shooting him a look of disapproval. The commercial ends with the tagline “For the Bold” and the Doritos logo.

The Appeal of the 2014 Doritos Cowboy Kid Commercial

There are several elements that made the 2014 Doritos Cowboy Kid commercial so appealing to viewers:

• Nostalgia: The commercial tapped into a sense of nostalgia, taking viewers back to their own childhoods and memories of playing make-believe. The Wild West setting and the boy’s cowboy costume resonated with many viewers, evoking a feeling of innocence and joy.
• Humor: The commercial’s humor was a key factor in its success. The boy’s confident demeanor and his unconventional method of payment with marbles added a comedic twist to the ad. The unexpected reaction from the woman at the table added to the humor, leaving viewers with a smile on their faces.
• Relatability: The 2014 Doritos Cowboy Kid commercial captured a relatable moment of childhood confidence and imagination. Many viewers could identify with the boy’s determination and his ability to think outside the box to get what he wanted. This relatability created a strong emotional connection with the audience.

The Making of the 2014 Doritos Cowboy Kid Commercial

Creating a successful Super Bowl commercial is no easy feat. The 2014 Doritos Cowboy Kid commercial went through a rigorous selection process before being chosen as one of the finalists for the “Crash the Super Bowl” campaign. Here’s a closer look at the making of this iconic commercial:

The Concept and Script

Amber Gill came up with the concept for the 2014 Doritos Cowboy Kid commercial after reflecting on her own childhood memories of playing cowboys and imagining a world where marbles could be used as currency. She saw an opportunity to bring her idea to life through the “Crash the Super Bowl” campaign.

With the help of friends and family, Gill developed a script that captured the essence of her concept. The script focused on the boy’s confidence and the unexpected reaction from the woman, adding humor and relatability to the story.

The Casting and Filming

Once the script was finalized, Gill began the casting process to find the perfect boy to portray the Cowboy Kid. After auditioning several young actors, she selected a talented boy named Vincent, who brought the character to life with his natural charm and confidence.

The commercial was filmed on location in a western-themed saloon, adding authenticity to the setting. The production team worked closely with Gill to ensure that the vision she had for the commercial was realized on screen.

The Post-Production and Final Touches

After the filming was completed, the commercial went through post-production where the footage was edited, sound effects were added, and the final touches were made. Gill worked closely with the post-production team to ensure that the commercial stayed true to her original vision.

Once the commercial was finalized, it was submitted as part of the “Crash the Super Bowl” campaign. It quickly gained traction and became a fan favorite, ultimately earning its spot as one of the finalists to be aired during the Super Bowl.

The Impact of the 2014 Doritos Cowboy Kid Commercial

The 2014 Doritos Cowboy Kid commercial had a significant impact on both the Doritos brand and the Super Bowl advertising landscape. Here are some of the ways in which the commercial made an impact:

Increased Brand Awareness

By airing the commercial during the Super Bowl, Doritos gained significant brand exposure. The unique and memorable nature of the commercial helped to increase brand awareness among viewers, making Doritos a topic of conversation both during and after the game.

Engagement and Social Media Buzz

The 2014 Doritos Cowboy Kid commercial generated a great deal of engagement and social media buzz. Viewers took to social media platforms to share their thoughts and reactions to the commercial, further amplifying its reach and impact. The commercial became a viral sensation, with millions of views and shares across various platforms.

Success of the “Crash the Super Bowl” Campaign

The success of the 2014 Doritos Cowboy Kid commercial highlighted the effectiveness of the “Crash the Super Bowl” campaign in engaging fans and creating memorable advertisements. The campaign allowed Doritos to tap into the creativity of its fan base, resulting in unique and innovative commercials that resonated with audiences.

Legacy and Continued Popularity

Even years after its original airing, the 2014 Doritos Cowboy Kid commercial continues to be remembered and referenced in discussions about the best Super Bowl commercials. Its humor, relatability, and memorable characters have secured its place in Super Bowl commercial history.

Conclusion

The 2014 Doritos Cowboy Kid commercial is a shining example of the power of creativity, humor, and relatability in advertising. Through its nostalgic appeal, humor, and relatable storyline, the commercial captured the hearts of viewers and became a memorable part of Super Bowl commercial history. Its impact on brand awareness and engagement further solidified its success. The 2014 Doritos Cowboy Kid commercial serves as a reminder of the power of storytelling and creativity in advertising.

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