The Making of Budweiser’s 2017 Super Bowl 51 Li Tv Commercial: Born the Hard Way

Super Bowl commercials have become a tradition in their own right, attracting millions of viewers each year. In 2017, Budweiser’s Super Bowl 51 Li TV commercial, titled “Born the Hard Way,” stole the show with its powerful storytelling and emotional impact. In this article, we’ll take a closer look at the making of this iconic commercial, exploring the creative process, the message it conveys, and the impact it had on audiences worldwide.

1. The Concept Behind “Born the Hard Way”

The concept of “Born the Hard Way” revolves around the story of Adolphus Busch, the co-founder of Anheuser-Busch, the parent company of Budweiser. The commercial takes us back to the 19th century when Busch, a young German immigrant, embarked on a treacherous journey to America in pursuit of the American dream.

The commercial portrays Busch’s journey, showcasing the hardships he faced along the way, including a stormy ocean voyage, discrimination, and rejection. Despite these challenges, Busch perseveres and ultimately achieves his dreams, leading to the creation of Budweiser, one of the most iconic beer brands in the world.

2. The Creative Process

The creative team behind Budweiser’s Super Bowl 51 Li TV commercial faced the challenge of telling a compelling story within a limited timeframe. They had to condense Adolphus Busch’s life-changing journey into just 60 seconds, capturing the essence of his determination and resilience.

To achieve this, the team meticulously researched Busch’s life and the historical context of his journey. They wanted to ensure authenticity and accuracy in depicting the challenges he faced as an immigrant in America during that time period. This attention to detail helped create a powerful and emotionally resonant story.

Once the research was complete, the team began crafting the script, focusing on concise and impactful dialogue that would evoke strong emotions. They wanted the audience to feel the struggle, the determination, and the triumph that Busch experienced.

In addition to the script, the team also paid careful attention to the visual elements of the commercial. They worked closely with the production team to create a cinematic experience, emphasizing the harshness of Busch’s journey and the eventual triumph he achieved.

3. The Message of “Born the Hard Way”

At its core, Budweiser’s “Born the Hard Way” commercial is a celebration of the immigrant spirit and the pursuit of the American dream. It highlights the struggles and sacrifices that immigrants make in order to build a better life for themselves and their families.

The commercial resonated with audiences worldwide, particularly during a time when immigration was a hot topic in the United States. It served as a reminder of the contributions immigrants have made throughout history and the value they bring to society.

By focusing on the story of Adolphus Busch, Budweiser not only honored its own heritage but also showcased the universal journey of countless immigrants who have come to America in search of a better future.

4. The Impact of “Born the Hard Way”

Budweiser’s “Born the Hard Way” commercial made a significant impact, both in terms of brand recognition and social commentary. It generated a tremendous amount of buzz and discussion, with millions of people sharing their thoughts and emotions about the commercial on social media.

The commercial’s message of resilience and determination struck a chord with audiences of all backgrounds. It resonated with immigrants and their descendants who could relate to the struggles depicted in the commercial. It also resonated with those who value diversity, inclusivity, and the contributions immigrants have made to society.

From a marketing perspective, the commercial successfully positioned Budweiser as a brand that values heritage, perseverance, and the pursuit of the American dream. It reinforced Budweiser’s reputation as a beloved and iconic American beer brand.

5. The Legacy of “Born the Hard Way”

Even years after its release, Budweiser’s “Born the Hard Way” commercial continues to be remembered as one of the most impactful Super Bowl commercials of all time. It has become a benchmark for storytelling and emotional resonance in advertising.

The commercial’s legacy extends beyond its initial impact. It serves as a reminder of the power of storytelling and the ability of commercials to evoke strong emotions and spark meaningful conversations. It also highlights the importance of authenticity and inclusivity in advertising, as the commercial resonated with a wide range of audiences.

In conclusion, Budweiser’s Super Bowl 51 Li TV commercial, “Born the Hard Way,” captivated audiences with its powerful storytelling and emotional impact. By honoring the immigrant spirit and the pursuit of the American dream, the commercial struck a chord with viewers worldwide. Its legacy continues to inspire and serve as a benchmark for impactful advertising.

Frequently Asked Questions