2017 Kia Super Bowl 51 Li TV Commercial Hero’s Journey – A Riveting Adventure Starring Melissa McCarthy

Every year, the Super Bowl attracts millions of viewers not just for the game itself, but for the highly anticipated commercials that air during the event. In 2017, Kia took the opportunity to showcase their brand and their latest vehicle in a thrilling and comedic TV commercial titled “Hero’s Journey.” Starring the talented actress Melissa McCarthy, this commercial captured the hearts of viewers with its entertaining storyline and clever humor. In this article, we will delve into the details of the 2017 Kia Super Bowl 51 Li TV commercial, exploring its key elements, the significance of the hero’s journey, and the impact it had on both the audience and the brand.

The Hero’s Journey Concept in Advertising

Before we dive into the specifics of the commercial, it is important to understand the concept of the hero’s journey and its significance in advertising. The hero’s journey is a narrative structure that has been used for centuries to tell captivating stories. It follows a pattern where the protagonist embarks on an adventure, faces challenges, and ultimately emerges transformed.

By incorporating the hero’s journey into their advertising, brands are able to create a compelling narrative that resonates with the audience. This storytelling technique allows viewers to emotionally connect with the commercial and the brand, making it more memorable and impactful.

The Plot

The 2017 Kia Super Bowl 51 Li TV commercial begins with Melissa McCarthy receiving a call from a mysterious man who tells her that she has been chosen to save the world. Intrigued and excited, McCarthy accepts the challenge and sets off on her mission.

Act 1: Call to Adventure

In this first act, McCarthy is introduced to the audience as a passionate and determined individual. She eagerly answers the call to adventure, showcasing her bravery and willingness to take on any challenge that comes her way.

Key Moments:

• McCarthy receives the call from the mysterious man, setting the stage for her journey
• She excitedly accepts the challenge, displaying her enthusiasm and determination
• The audience is introduced to the hero’s journey concept, setting the tone for the rest of the commercial

Act 2: The Challenges

Once McCarthy accepts the mission, she is faced with a series of challenges that test her skills and resilience. From attempting to save a tree from falling to preventing a whale from beaching itself, McCarthy’s character finds herself in increasingly hilarious and dangerous situations.

Key Moments:

• McCarthy tries to save a tree from falling, but it lands on her instead
• She jumps into a boat to rescue a stranded whale, only to find herself being lifted by a crane
• McCarthy’s character encounters various obstacles and setbacks, showcasing her determination and perseverance

Act 3: Transformation and Triumph

Despite the many challenges she faces, McCarthy’s character remains undeterred. She continues on her mission, determined to save the world. In a climactic moment, she realizes that she can make a difference by driving the all-new Kia Super Bowl 51 Li.

Key Moments:

• McCarthy’s character discovers the power of the Kia Super Bowl 51 Li and uses it to overcome the challenges
• She successfully completes her mission, saving the world and emerging as a hero
• The commercial ends with McCarthy driving off in the Kia Super Bowl 51 Li, victorious and transformed

The Impact

The 2017 Kia Super Bowl 51 Li TV commercial had a significant impact on both the audience and the brand. By incorporating the hero’s journey concept, Kia was able to create a narrative that resonated with viewers and made a lasting impression.

Memorable and Entertaining

The commercial’s humorous and action-packed storyline kept viewers entertained throughout its duration. Melissa McCarthy’s comedic talent brought the character to life, making her relatable and endearing. The commercial was filled with memorable moments, such as McCarthy being chased by a rhinoceros or falling into a patch of mud, which added to its entertainment value.

Brand Awareness and Recognition

By prominently featuring the Kia Super Bowl 51 Li in the commercial, Kia was able to create brand awareness and recognition. The vehicle was showcased as a powerful and reliable tool that helped McCarthy overcome the challenges she faced. This association between the vehicle and the hero’s journey created a positive image of the Kia brand in the minds of viewers.

Social Media Buzz

The commercial generated significant buzz on social media platforms, with viewers sharing and discussing their favorite moments. This increased visibility and engagement helped extend the reach of the commercial beyond the Super Bowl audience. The hashtag #KiaHeroJourney trended on Twitter, further fueling the conversation and creating a sense of community among viewers.

Positive Brand Perception

The commercial’s lighthearted and humorous tone helped create a positive perception of the Kia brand. By associating their product with a heroic and relatable character like Melissa McCarthy, Kia was able to position themselves as a brand that values adventure, resilience, and humor. This positive brand perception can influence consumers’ purchasing decisions and create a lasting impression of the brand in their minds.

In Conclusion

The 2017 Kia Super Bowl 51 Li TV commercial “Hero’s Journey” starring Melissa McCarthy was a resounding success. By incorporating the hero’s journey concept into their storytelling, Kia created a commercial that was entertaining, memorable, and impactful. The commercial’s humorous tone, combined with McCarthy’s comedic talent, made it a standout among other Super Bowl commercials. It not only increased brand awareness and recognition for Kia but also created a positive perception of the brand in the minds of viewers. The commercial’s success can be attributed to its effective use of storytelling, relatable characters, and memorable moments. Overall, the 2017 Kia Super Bowl 51 Li TV commercial was a masterful display of advertising that left a lasting impression on its audience.

Frequently Asked Questions