2017 NFL Super Bowl 51 LI TV Commercial Inside Lines: A Closer Look at the Memorable Ads

The Super Bowl is not only the biggest annual sporting event in the United States, but it is also a platform for some of the most creative and memorable commercials. Every year, companies spend millions of dollars to capture the attention of the massive Super Bowl audience with their innovative ads. One such commercial that stood out during the 2017 NFL Super Bowl 51 was the Inside Lines commercial.

Introduction to the Inside Lines Commercial

The Inside Lines commercial was an ad for the 2017 Acura NSX, a luxury sports car. The commercial featured the actor, Michael B. Jordan, who played the role of a car engineer. The storyline of the commercial revolved around the idea of breaking free from the constraints of conventional thinking to achieve greatness.

The commercial begins with Michael B. Jordan walking through a futuristic laboratory filled with engineers and scientists. He then enters a room where a car is being designed, and he starts to question the boundaries set by the engineers. Jordan challenges the idea of following the traditional lines and instead encourages the engineers to think outside the box.

The ad showcases the Acura NSX breaking free from the traditional mold, driving through a cityscape with sparks flying and breaking through barriers. It ends with the tagline, “What He Said,” and the Acura logo displayed on the screen.

The Concept Behind the Inside Lines Commercial

The Inside Lines commercial was designed to convey the idea of pushing boundaries and challenging existing norms. Acura wanted to position the NSX as a car that defies conventions and offers a unique driving experience. The commercial aimed to create intrigue and excitement around the brand and generate interest among potential buyers.

The use of Michael B. Jordan as the protagonist in the commercial was a strategic move by Acura. Jordan is a popular actor known for his roles in movies like Creed and Black Panther. His presence in the commercial added star power and helped to create a connection with the audience.

Behind the Scenes of the Inside Lines Commercial

Creating a commercial of this scale and magnitude requires careful planning and execution. The Inside Lines commercial was no exception. Here’s a glimpse into what went on behind the scenes to bring this ad to life:

Creative Development

The concept for the Inside Lines commercial was developed by Acura’s advertising agency, MullenLowe U.S. The agency collaborated closely with Acura’s marketing team to create a storyline that aligned with the brand’s messaging and objectives.

Once the concept was finalized, the agency began working on the script, storyboarding, and casting. They selected Michael B. Jordan to play the lead role based on his popularity and ability to connect with the audience.

Production

The production of the commercial involved a large crew, including directors, cinematographers, special effects artists, and set designers. The team worked together to bring the script to life and create visually stunning scenes.

The laboratory set was meticulously designed to give a futuristic feel, with advanced technology and equipment. The car used in the commercial, the Acura NSX, was showcased in all its glory, with close-up shots highlighting its sleek design and performance capabilities.

The cityscape scenes were shot on location and involved closing down streets to ensure the safety of the cast and crew. Special effects were used to create the sparks and breaking barriers effect, adding to the overall excitement of the commercial.

Post-Production

After the filming was complete, the footage was handed over to the post-production team. They edited the scenes, added visual effects, and fine-tuned the commercial to create a seamless final product.

The music and sound effects used in the commercial were also carefully selected to enhance the overall viewing experience. The soundtrack added to the excitement and energy of the ad, leaving a lasting impression on the audience.

Reception and Impact of the Inside Lines Commercial

The Inside Lines commercial generated a lot of buzz and excitement during and after the 2017 NFL Super Bowl 51. The advertisement was well-received by both critics and viewers alike. Here are some reasons why the commercial stood out:

Creative Execution

The Inside Lines commercial was visually stunning and showcased the Acura NSX in a unique and captivating way. The futuristic laboratory set and the cityscape scenes created a sense of adventure and excitement. The use of special effects added an extra layer of visual appeal, making the commercial memorable.

Storytelling

The commercial’s storyline was engaging and resonated with the audience. It conveyed the message of breaking free from constraints and thinking outside the box to achieve greatness. The inclusion of Michael B. Jordan as the protagonist added depth and relatability to the story, making it more impactful.

Brand Association

Acura successfully positioned the NSX as a luxury sports car that defies conventions. The Inside Lines commercial showcased the car’s performance capabilities and emphasized its unique features. This association helped to create a positive brand image and generate interest among potential buyers.

Social Media Impact

The Inside Lines commercial gained significant traction on social media platforms. Viewers shared their excitement and admiration for the ad, leading to increased brand visibility and engagement. The commercial sparked conversations and generated buzz, extending its reach beyond the Super Bowl audience.

Conclusion

The Inside Lines commercial during the 2017 NFL Super Bowl 51 was a memorable ad that captivated viewers and showcased the Acura NSX in a unique and exciting way. Through its creative execution, engaging storytelling, and strategic use of star power, the commercial successfully conveyed the message of pushing boundaries and thinking outside the box.

The Inside Lines commercial left a lasting impression on the audience and generated significant buzz and excitement. It showcased the Acura NSX as a luxury sports car that breaks free from conventions, positioning the brand as innovative and forward-thinking.

With its visually stunning scenes, captivating storyline, and memorable tagline, the Inside Lines commercial will be remembered as one of the standout ads from the 2017 NFL Super Bowl 51.

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