2017 NFL Super Bowl 51 LI TV Commercial Super Bowl Baby Legends: A Touchdown of Nostalgia and Entertainment

Every year, the Super Bowl brings together millions of people around the world, both die-hard football fans and casual viewers. While the game itself is the main event, the commercials that air during the Super Bowl have become almost as anticipated as the game. In 2017, the NFL released a heartwarming and entertaining TV commercial titled “Super Bowl Baby Legends,” which quickly became one of the most talked-about ads of the year.

The Concept behind the Commercial

The “Super Bowl Baby Legends” commercial aimed to celebrate the passion and love for football that transcends generations. The ad featured a group of adorable children dressed as famous NFL legends, including Vince Lombardi, Joe Namath, Joe Montana, and many others. These “Super Bowl Babies” represented the offspring of fans who were conceived on the night of a Super Bowl victory.

Exploring the Super Bowl Babies Phenomenon

The Super Bowl Babies phenomenon refers to the notion that winning a Super Bowl can lead to a spike in birth rates in the winning team’s city. This concept gained attention when a 2015 NFL commercial featured a group of Super Bowl Babies singing a modified version of Seal’s hit song “Kiss from a Rose.” The commercial claimed that Super Bowl wins lead to “Super Bowl Babies” being born nine months later.

While there is no concrete evidence to support the claim that Super Bowl victories directly lead to increased birth rates, the commercial was successful in capturing the imagination of fans. The 2017 “Super Bowl Baby Legends” commercial built upon this concept by featuring adorable children dressed as football icons, adding a touch of nostalgia to the mix.

The Making of “Super Bowl Baby Legends”

The production of the “Super Bowl Baby Legends” commercial was a massive undertaking. The NFL partnered with Grey New York, an advertising agency, to bring the concept to life. The agency recruited a team of costume designers, makeup artists, and set designers to create the perfect replica of iconic NFL uniforms and settings.

Choosing the Legends

One of the most critical aspects of the commercial was selecting the NFL legends to be portrayed by the children. The chosen legends needed to be easily recognizable to football fans across generations and represent different eras of the game. The final selection included Vince Lombardi, Joe Namath, Joe Montana, Michael Irvin, and many others.

Costumes and Makeup

The attention to detail in the costumes and makeup was crucial in bringing the “Super Bowl Baby Legends” to life. The team behind the commercial worked tirelessly to recreate the iconic uniforms of each legend, ensuring that every detail was accurate. The makeup artists also played a significant role in transforming the children into miniature versions of their football heroes.

Set Design and Production

Creating the perfect backdrop for the commercial was essential to evoke a sense of nostalgia and authenticity. The production team meticulously recreated famous football settings, such as the Green Bay Packers’ Lambeau Field and the San Francisco 49ers’ Candlestick Park. The attention to detail in the set design added an extra layer of realism to the commercial.

The Impact of “Super Bowl Baby Legends”

The “Super Bowl Baby Legends” commercial made a significant impact on viewers and generated extensive buzz both during and after the Super Bowl. Here are some of the key reasons why the ad resonated with audiences:

Nostalgia and Emotional Connection

The commercial tapped into the nostalgia of football fans by featuring iconic NFL legends. Seeing the children dressed as football heroes from different eras created an emotional connection for viewers, evoking memories of past Super Bowl victories and moments of triumph.

Celebrating the Fans

The ad celebrated the fans themselves by highlighting the Super Bowl Babies phenomenon. By featuring the children of fans who were conceived on a Super Bowl-winning night, the commercial acknowledged and celebrated the enduring passion and love that fans have for the game.

Entertainment Value

Apart from the emotional aspect, the “Super Bowl Baby Legends” commercial was undeniably entertaining. The sight of adorable children dressed as NFL legends brought a smile to the faces of viewers. The commercial successfully combined nostalgia, emotion, and entertainment, making it a standout among the Super Bowl ads of that year.

The Legacy of “Super Bowl Baby Legends”

Even years after its initial release, the “Super Bowl Baby Legends” commercial continues to be remembered and cherished by football fans. It remains a testament to the power of storytelling and its ability to connect with audiences on an emotional level. The commercial’s impact extends beyond the Super Bowl, serving as a reminder of the enduring love and passion that fans have for the game of football.

Inspiring Future Generations

By showcasing children dressed as football legends, the commercial inspired young viewers to dream big and pursue their love for the game. It served as a reminder that football is more than just a sport; it is a symbol of unity, passion, and the potential for greatness.

Continued Conversation

The “Super Bowl Baby Legends” commercial sparked conversations among fans, with many sharing stories of their own Super Bowl-related experiences. It created a sense of community among viewers, connecting them through their shared love for football and the memories associated with the game.

Conclusion

The “Super Bowl Baby Legends” commercial is a testament to the power of storytelling and its ability to resonate with audiences. By tapping into nostalgia, celebrating the fans, and providing entertainment value, the ad became a standout among the Super Bowl commercials of 2017. Its impact continues to be felt, inspiring future generations and fostering a sense of community among football fans. Whether you are a die-hard fan or a casual viewer, the “Super Bowl Baby Legends” commercial serves as a reminder of the enduring love and passion that fans have for the game of football.

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