The Story Behind Bud Light’s 2013 Super Bowl XLVII Commercial “Lucky Chair”

Super Bowl commercials have become a cultural phenomenon, with millions of viewers eagerly awaiting the creative and entertaining ads that air during the game. In 2013, Bud Light, one of the most popular beer brands in the United States, took the opportunity to captivate audiences with their Super Bowl XLVII commercial titled “Lucky Chair”. This commercial not only showcased the brand’s sense of humor but also left a lasting impact on viewers. In this article, we’ll dive deep into the story behind Bud Light’s 2013 Super Bowl commercial and explore why it became such a memorable moment in advertising history.

The Concept and Execution

Bud Light’s “Lucky Chair” commercial was part of the brand’s larger “Superstitious” campaign, which aimed to highlight the irrational behaviors people exhibit to bring luck into their lives. The commercial opens with a group of friends watching the Super Bowl in a living room, anxiously awaiting the outcome of the game. One of the friends, Ian, is sitting in a seemingly ordinary chair but believes it brings him extraordinary luck. The tension builds as the game progresses, and Bud Light cleverly uses humor to engage the audience.

The commercial takes a surprising turn when the chair suddenly comes to life, revealing a hidden compartment filled with Bud Light. The friends are in awe as they witness the chair’s magical powers, and Ian becomes the center of attention as everyone wants to sit in the “lucky chair”. The ad ends with a humorous twist, as the friends discover that the chair’s luck is not as reliable as they initially thought.

The Humor and Entertainment Value

One of the key reasons Bud Light’s “Lucky Chair” commercial resonated with viewers was its humor and entertainment value. The commercial skillfully combined the excitement of the Super Bowl with a humorous twist, creating a memorable and engaging experience. The concept of a lucky chair was relatable to viewers who have their own superstitions and lucky charms, making the commercial feel authentic and relatable.

Bud Light’s ability to inject humor into their advertising is a hallmark of the brand. The “Lucky Chair” commercial was no exception, with its clever use of comedic timing and unexpected twists. The friends’ reactions to the chair’s magical powers, as well as the final punchline, generated laughter and left a lasting impression on viewers.

The Impact and Success

Bud Light’s “Lucky Chair” commercial was a resounding success, both in terms of audience engagement and brand recognition. The commercial generated significant buzz before, during, and after the Super Bowl, with viewers eagerly discussing and sharing the ad on social media platforms.

Increased Brand Awareness

The “Lucky Chair” commercial helped to reinforce Bud Light’s position as a fun and light-hearted brand. By capitalizing on the Super Bowl’s massive audience, Bud Light reached millions of viewers who may not have been familiar with the brand before. The commercial’s entertainment value and humorous twist made it memorable, ensuring that Bud Light stayed top-of-mind long after the game ended.

Additionally, the commercial’s relatable theme of superstitions and lucky charms resonated with viewers, creating a connection between the brand and its audience. By tapping into a common human behavior, Bud Light was able to strengthen its brand image and build a positive association with its target demographic.

Social Media Engagement

One of the most significant indicators of a successful Super Bowl commercial is its impact on social media. Bud Light’s “Lucky Chair” commercial generated a significant amount of online buzz, with viewers sharing the ad on platforms like Twitter, Facebook, and YouTube.

The commercial’s humorous and unexpected nature made it highly shareable, with viewers tagging their friends and commenting on the ad’s clever twists. Bud Light capitalized on this online engagement by actively participating in the conversation, responding to comments and sharing additional content related to the commercial. This level of engagement helped to amplify the commercial’s reach and further solidify Bud Light’s brand presence.

The Legacy and Lasting Impact

Even years after its debut, Bud Light’s “Lucky Chair” commercial continues to be remembered as one of the most memorable Super Bowl ads. The commercial’s humor, entertainment value, and relatability have contributed to its lasting impact on popular culture.

Influence on Advertising Strategies

The success of Bud Light’s “Lucky Chair” commercial has influenced advertising strategies in subsequent Super Bowl campaigns. Brands have taken note of the importance of humor, entertainment value, and relatability in engaging viewers and creating memorable moments. The commercial’s execution and the brand’s ability to connect with its audience served as a blueprint for future Super Bowl commercials.

Brand Association and Recall

Bud Light’s “Lucky Chair” commercial successfully created a strong association between the brand and the concept of luck. Even years later, when people think of Super Bowl commercials or Bud Light, the “Lucky Chair” commercial often comes to mind. The commercial’s impact on brand recall is a testament to its effectiveness in creating a lasting impression on viewers.

Conclusion

Bud Light’s “Lucky Chair” commercial stands as a shining example of an effective Super Bowl ad. Its combination of humor, entertainment value, and relatability captivated audiences and left a lasting impact on popular culture. The commercial’s success in increasing brand awareness, generating social media engagement, and influencing advertising strategies is a testament to its effectiveness. Even years after its debut, Bud Light’s “Lucky Chair” commercial continues to be remembered as a memorable moment in advertising history.

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