Budweiser 2013 Super Bowl XLVII Ad: The Clydesdales Brotherhood – A Legendary Tale of Friendship and Loyalty

Every year, the Super Bowl brings with it a wave of anticipation for the big game, the halftime show, and of course, the commercials. In 2013, one particular advertisement stole the show and captured the hearts of millions of viewers across the globe. Budweiser’s Super Bowl XLVII ad, titled “The Clydesdales Brotherhood,” was a heartwarming and emotional story that showcased the enduring bond between a horse and its trainer.

Introduction to Budweiser’s Super Bowl Ads

Budweiser, the iconic American beer brand, has a long history of creating memorable and impactful Super Bowl ads. The company has consistently used the platform to tell stories that resonate with viewers and evoke strong emotions. From the heartwarming tale of the Budweiser Frogs to the patriotic tribute of the “9/11” ad, Budweiser has mastered the art of capturing the essence of the American spirit.

However, the 2013 Super Bowl XLVII ad took things to a whole new level. Titled “The Clydesdales Brotherhood,” the ad followed the journey of a young Clydesdale horse and its trainer, highlighting the enduring bond between them. The commercial showcased the power of friendship, loyalty, and the incredible connection that can be formed between humans and animals.

The Storyline of “The Clydesdales Brotherhood”

The ad opens with a picturesque scene of a young Clydesdale horse being born on a beautiful farm. The horse is immediately separated from its mother and embarks on a journey that will shape its destiny. The next scene cuts to the horse training with its dedicated trainer, who invests time, effort, and love into nurturing the horse’s growth.

As the horse grows older and stronger, it undergoes rigorous training, preparing for its ultimate test—the opportunity to pull the famous Budweiser carriage. The horse’s trainer is always by its side, guiding and encouraging it every step of the way. The bond between them grows stronger with each passing day, and it becomes evident that they are more than just trainer and horse; they are true friends.

The ad reaches its climax during a snowy night at a parade. The horse and its trainer are separated by a series of unfortunate events, leaving the horse stranded and lost. In a heart-wrenching twist, the trainer spots the horse from afar and rushes to its aid. With a heart full of determination, the trainer fights against all odds to reunite with the horse.

Their reunion is a moment of pure joy and triumph. The horse and its trainer share a genuine and emotional connection that transcends words. The ad concludes with a powerful message: “For the people who believe in the extraordinary, there’s Budweiser.”

Budweiser’s Use of Emotional Storytelling

Budweiser has always been known for its ability to tell stories that strike a chord with viewers. The company understands the power of emotions and leverages it to create memorable and impactful advertisements. “The Clydesdales Brotherhood” is no exception.

By focusing on the bond between the horse and its trainer, Budweiser taps into the universal themes of friendship, loyalty, and determination. The ad showcases the importance of human connections and the extraordinary lengths we are willing to go to protect and support those we care about.

The use of animals, particularly horses, adds an additional layer of emotion to the ad. Horses have long been associated with strength, grace, and loyalty, making them the perfect symbol for the bond between the horse and its trainer. Budweiser’s choice to feature Clydesdales, a breed known for its majestic beauty and gentle nature, further enhances the emotional impact of the ad.

The Impact and Reception of “The Clydesdales Brotherhood”

Upon its release, “The Clydesdales Brotherhood” quickly became a fan favorite and generated significant buzz. The ad resonated with viewers of all ages, capturing their hearts and leaving a lasting impression. It received widespread acclaim from both critics and the general public, with many praising its emotional storytelling and powerful message.

Not only did “The Clydesdales Brotherhood” strike a chord with viewers, but it also achieved remarkable success in terms of brand recognition and recall. The ad helped solidify Budweiser’s position as a leader in the beer industry while also creating a positive brand image associated with heartwarming and emotional storytelling.

Furthermore, the ad was widely shared and discussed on social media platforms, amplifying its reach and impact. Budweiser successfully tapped into the power of viral marketing, with viewers eagerly sharing the ad with their friends and family.

The Legacy of Budweiser’s Super Bowl Ads

Budweiser’s Super Bowl ads have become a cultural phenomenon in their own right. Over the years, the company has consistently delivered memorable and impactful commercials that have stood the test of time. From the iconic “Whassup?” campaign to the heartwarming “Lost Dog” ad, Budweiser has cemented its place in Super Bowl advertising history.

However, “The Clydesdales Brotherhood” holds a special place among Budweiser’s Super Bowl ads. Its emotional storytelling and powerful message continue to resonate with viewers today, years after its initial release. The ad serves as a reminder of the enduring power of friendship, loyalty, and the extraordinary connections that can be formed between humans and animals.

Conclusion

In 2013, Budweiser’s Super Bowl XLVII ad, titled “The Clydesdales Brotherhood,” captivated viewers with its heartwarming story of friendship and loyalty. The ad showcased the bond between a young Clydesdale horse and its trainer, highlighting the power of human connections and the extraordinary lengths we are willing to go to protect and support those we care about.

Budweiser’s use of emotional storytelling, coupled with its choice to feature majestic Clydesdales, created a powerful and memorable advertisement. “The Clydesdales Brotherhood” quickly became a fan favorite and generated widespread acclaim for its emotional impact and powerful message.

Years later, the ad continues to be celebrated as one of Budweiser’s most iconic Super Bowl commercials, solidifying the company’s reputation as a master of storytelling. “The Clydesdales Brotherhood” serves as a reminder of the enduring power of friendship and the extraordinary connections that can be formed between humans and animals.

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