Budweiser Black Crown 2013 Super Bowl XLVII Ad: The Ultimate Coronation of Flavor and Excitement

Key Takeaways

  • Budweiser Black Crown was launched with a captivating ad during the 2013 Super Bowl XLVII.
  • The ad showcased the coronation of Budweiser Black Crown as the new king of beers.
  • The commercial featured a stylish and sophisticated atmosphere, appealing to a more upscale audience.
  • Budweiser Black Crown was described as a golden amber lager with a bold, smooth, and distinctive flavor.
  • The ad emphasized the brand’s commitment to quality and craftsmanship.
  • Budweiser Black Crown was positioned as a beer for those who appreciate a more refined drinking experience.
  • The ad successfully generated buzz and excitement around the launch of Budweiser Black Crown.
  • The commercial ended with the tagline “Long Live the King,” reinforcing the brand’s new status.
  • Budweiser Black Crown became available nationwide following its Super Bowl debut.
  • The ad’s impact helped establish Budweiser Black Crown as a premium beer option in the market.

Budweiser Black Crown 2013 Super Bowl Xlvii Ad Coronation

Budweiser Black Crown 2013 Super Bowl XLVII Ad Coronation: A Legendary Advertising Triumph

If there’s one event that captures the attention of millions of viewers around the world, it’s the Super Bowl. And when it comes to commercials, Budweiser has consistently delivered some of the most memorable and impactful ads in the history of the game. In 2013, Budweiser’s Black Crown ad during Super Bowl XLVII took the advertising world by storm, leaving a lasting impression on viewers and industry professionals alike. Let’s delve into the details of this legendary advertising triumph, exploring the creative concept, the impact it had, and the reasons behind its immense success.

The Creative Concept: A Regal Reinvention

The Budweiser Black Crown 2013 Super Bowl XLVII ad marked a reinvention for the iconic brand. The commercial aimed to introduce a new, more sophisticated beer to the market – Budweiser Black Crown. The creative concept revolved around the idea of a “coronation,” symbolizing the crowning of this new, premium beer as a regal addition to the Budweiser family.

To bring this concept to life, the ad showcased a lavish and extravagant coronation ceremony. The setting was a grand hall, adorned with chandeliers and filled with elegantly dressed attendees. As the camera panned across the room, viewers caught glimpses of the Budweiser Black Crown bottles, further emphasizing its luxurious appeal.

The commercial’s narrative focused on the arrival of the new beer, building anticipation and excitement among the guests. The ad seamlessly integrated shots of the guests’ reactions, highlighting their anticipation and desire to experience the new Budweiser Black Crown firsthand.

The Impact: Memorable and Intriguing

When it comes to Super Bowl commercials, the impact is everything. Budweiser’s Black Crown ad left a lasting impression on viewers, thanks to its memorable and intriguing execution. By incorporating elements of luxury, exclusivity, and anticipation, the commercial effectively captured the attention of its audience.

One of the key factors that contributed to the ad’s impact was its high production value. The lavish set design, elaborate costumes, and attention to detail created a visually stunning experience for viewers. This level of craftsmanship and dedication to quality resonated with the audience, making the ad stand out among the sea of commercials during the Super Bowl.

The commercial also succeeded in creating a sense of intrigue and desire. By showcasing glimpses of the Budweiser Black Crown bottles and the guests’ eager anticipation, the ad sparked curiosity and left viewers wanting to know more about this new beer. This sense of intrigue translated into increased interest and sales for Budweiser Black Crown, as consumers sought to experience the premium offering for themselves.

The Success Behind the Commercial: Strategic Branding and Timing

Behind every successful ad lies a strategic approach to branding and timing. Budweiser’s Black Crown commercial was no exception. The success of this ad can be attributed to the brand’s ability to leverage its existing reputation and capitalize on the Super Bowl’s massive viewership.

Strategic Branding: Elevating the Budweiser Image

Budweiser is a brand that has long been associated with traditional American beer. However, with the launch of Budweiser Black Crown, the brand aimed to broaden its appeal and attract a more sophisticated consumer base. By positioning Budweiser Black Crown as a premium offering, the brand successfully elevated its image and expanded its reach.

The Black Crown ad played a vital role in this strategic branding effort. By presenting the new beer in a regal and luxurious setting, Budweiser conveyed a sense of sophistication and exclusivity. This repositioning of the brand helped attract new consumers who may have previously overlooked Budweiser as a choice for more refined tastes.

Timing: Capitalizing on the Super Bowl’s Massive Viewership

The Super Bowl is one of the most-watched television events of the year, attracting millions of viewers from around the world. Budweiser recognized the immense potential of this platform and strategically chose to debut the Black Crown ad during Super Bowl XLVII.

The timing of the ad allowed Budweiser to maximize its reach and impact. By showcasing the commercial to such a vast audience, the brand ensured that its message would resonate with a wide range of consumers. The Super Bowl’s massive viewership provided the perfect opportunity for Budweiser to generate buzz and create a significant impact on the market.

The Lasting Legacy: Influencing Advertising and Pop Culture

The Budweiser Black Crown 2013 Super Bowl XLVII ad left a lasting legacy, not only in the advertising world but also in popular culture. The commercial’s success influenced future advertising strategies and cemented Budweiser’s position as a leader in the industry.

Influencing Advertising: The Power of Storytelling

One of the key takeaways from the Black Crown ad is the power of storytelling in advertising. The commercial effectively engaged viewers by creating a narrative and building anticipation. This storytelling approach resonated with audiences, and advertisers began to incorporate similar techniques in their own campaigns.

The success of the Black Crown ad also highlighted the importance of high production value and attention to detail. Advertisers realized that investing in quality and craftsmanship could significantly impact the success of their campaigns. As a result, the industry witnessed an increase in visually stunning and meticulously executed commercials.

Cementing Budweiser’s Position: A Legacy of Memorable Ads

The Black Crown ad further solidified Budweiser’s reputation as a brand that consistently delivers memorable and impactful ads. Budweiser has a long history of creating iconic Super Bowl commercials, and the success of the Black Crown ad added another chapter to this legacy.

Budweiser’s commitment to producing high-quality and engaging commercials has allowed the brand to maintain its position as a leader in the advertising industry. By consistently delivering ads that resonate with viewers, Budweiser has established itself as a brand that understands its audience and knows how to create a lasting impact.


The Budweiser Black Crown 2013 Super Bowl XLVII ad was a legendary advertising triumph that captivated viewers and left a lasting impression. Through its creative concept, high production value, and strategic branding, Budweiser successfully introduced Budweiser Black Crown as a premium beer, expanding its reach and appealing to a more sophisticated consumer base.

The ad’s impact on advertising strategies and popular culture further solidified Budweiser’s position as a leader in the industry. By showcasing the power of storytelling and the importance of high production value, the Black Crown ad influenced future advertising campaigns and set a new standard for excellence.

The legacy of the Budweiser Black Crown ad serves as a reminder of the immense potential of advertising and the Super Bowl’s massive viewership. It exemplifies the power of a well-executed commercial to captivate, engage, and leave a lasting impact on audiences around the world.

Budweiser Black Crown 2013 Super Bowl Xlvii Ad Coronation

Frequently Asked Questions

What is the Budweiser Black Crown 2013 Super Bowl XLVII Ad?

The Budweiser Black Crown 2013 Super Bowl XLVII Ad was a commercial that aired during the 2013 Super Bowl. It was a promotional ad for Budweiser Black Crown, a new beer introduced by Budweiser.

What is Budweiser Black Crown?

Budweiser Black Crown is a premium beer that was launched by Budweiser in 2013. It is brewed with a blend of two-row caramel malt and four types of domestic hops, resulting in a rich and flavorful beer.

What makes Budweiser Black Crown special?

Budweiser Black Crown is special because it offers a unique and bold flavor profile. It has a slightly higher alcohol content than regular Budweiser, and its blend of malt and hops gives it a rich and smooth taste.

Why was the Budweiser Black Crown 2013 Super Bowl XLVII Ad called the ‘Ultimate Coronation of Flavor and Excitement’?

The Budweiser Black Crown 2013 Super Bowl XLVII Ad was called the ‘Ultimate Coronation of Flavor and Excitement’ because it showcased the bold and flavorful experience of drinking Budweiser Black Crown. The ad aimed to convey the message that Budweiser Black Crown is the ultimate choice for beer enthusiasts who seek a premium and exciting drinking experience.

Where can I buy Budweiser Black Crown?

Budweiser Black Crown is available at select retailers and bars. You can check the Budweiser website or use their store locator to find the nearest location where you can purchase Budweiser Black Crown.

Is Budweiser Black Crown still available?

Yes, Budweiser Black Crown is still available. While it may not be as widely available as other Budweiser products, you can still find it at select locations.

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