The Cheerios “Good Goes Around” commercial, which was first aired in 1992, is one of the most iconic cereal commercials of all time. It features a heart-warming story of a young boy who goes to school and shares his Cheerios with his classmates.
His selfless act of kindness is rewarded when all the other students return the favor and share their snacks with him. The commercial’s message of “what goes around, comes around” stands the test of time and has been a source of inspiration for many.
It has become an enduring symbol of the power of kindness and generosity.
How Cheerios’ “Good Goes Around” Ad Changed the Advertising Industry
Cheerios’ “Good Goes Around” ad was a watershed moment for the advertising industry. It was one of the first ads to feature an interracial family, and it put a spotlight on the value of diversity in advertising.
The ad was first released in 2013, as part of Cheerios’ “Just Checking” campaign. In the ad, a biracial family is sitting down to breakfast, with the father pouring cereal for his daughter. The daughter then takes the box of Cheerios and starts to place them on her father’s heart. As he asks what she’s doing, she tells him that she’s giving him “goodness,” and that “good goes around and around.”
The ad was widely praised for its representation of an interracial family, and for its message of goodwill and kindness. It was also notable for its subtlety. In a time when other ads were featuring stereotypical images of people of color, Cheerios chose to focus on the positive message of the ad instead.
The success of the ad was a turning point for the advertising industry. It showed that diversity could be a powerful selling point, and that ads featuring people of all backgrounds could be both effective and popular. Since then, many more companies have followed suit, creating ads that feature a range of ethnicities and cultures.
The ad also marked a shift in how companies approach diversity. Instead of simply using it as a marketing tool, they now use it to showcase the values of their brands. Companies like Nike and Apple have created ads featuring a range of people, showing that they are committed to inclusivity and acceptance.
Overall, Cheerios’ “Good Goes Around” ad changed the advertising industry by showing that diversity could be a powerful tool and that ads featuring people of all backgrounds could be both effective and popular. It also showed that companies could use diversity to showcase their brand values, rather than simply using it as a marketing tool.
Exploring the Social Impact
The 1992 Cheerios “Good Goes Around” commercial has become a cultural touchstone, and its impact on society is still felt today. This iconic commercial has been praised for its message of kindness and generosity, inspiring viewers to give back to their communities and share the good.
The commercial follows a small boy as he drops Cheerios in a pond, creating a ripple of good deeds that spreads throughout the town. As the ripple grows larger, it inspires others to share their good deeds, resulting in a chain of kindness that benefits everyone in the town. From a young girl giving an apple to a teacher to an elderly couple donating to a charity, the commercial highlights the positive impact that small acts of kindness can have on a community.
The commercial has been praised for its positive message and its ability to inspire viewers to give back to their communities. It has been used in classrooms as a teaching tool, encouraging students to recognize the importance of giving back and the impact of kindness. It has also been used in corporate social responsibility campaigns to encourage companies to invest in their communities.
The commercial has also been credited with inspiring a new generation of philanthropists. It has been cited as an influence for young people to engage in volunteerism and to donate to charitable causes. The commercial’s impact can be seen in the rise of crowdfunding websites such as GoFundMe and Kickstarter, which allow people to support causes they believe in.
The Cheerios “Good Goes Around” commercial has had a lasting impact on society. Its message of kindness and generosity has resonated with viewers of all ages and inspired people to give back to their communities. While it may be a simple commercial, its impact has been far-reaching and long-lasting.
Closer Look
The Cheerios “Good Goes Around” commercial is an iconic commercial that has been around since
It features two adorable children, Lily and her brother Michael, as they share a bowl of Cheerios with their dad. The commercial has become an instant classic, with its heartwarming message and memorable characters.
Lily is the star of the commercial. She is a sweet little girl with a big personality. She loves to be silly, loves her Cheerios, and loves to make her dad laugh. She is always seen smiling and having fun. Lily’s infectious energy and enthusiasm is what makes her such an adored character.
Michael, on the other hand, is more subdued. He is seen as a more serious, thoughtful character who loves to share his Cheerios with his dad. He is a gentle, kind-hearted boy who loves his family. His quiet strength and thoughtfulness are what make him so endearing.Then there is the dad.
He is a supportive, loving father figure who always knows what to do. He is always there for his children, always understanding and loving. He is the one who helps to bring Lily and Michael together in the commercial, and his presence is what truly makes it special.
The Cheerios “Good Goes Around” commercial is a classic that has stood the test of time. Its characters are beloved by many, each one bringing something special and unique to the commercial.
From Lily’s infectious energy to Michael’s sweet thoughtfulness, and the dad’s loving presence, this commercial is sure to make you smile.
Deconstructing the Messages
Cheerios’ “Good Goes Around” ad uses a simple, yet powerful, message to convey the power of small acts of kindness, and how those acts can have a ripple effect. The ad follows the story of a father and daughter engaged in a game of catch with Cheerios.
As they play, the father notices the neighbor’s daughter in the window across the street. He tosses a Cheerio in her direction to show her kindness. As she catches the Cheerio, her father notices and smiles, and then returns the gesture by flying a kite with his daughter.
The ad is a great example of how small acts of kindness, no matter how small, can have a powerful effect on other people and can spread quickly.
It shows that when someone is kind to someone else, that kindness can be returned in kind, and the cycle of kindness can spread to other people.
The ad also highlights the importance of family, showing how parents can model positive behavior for their children.
The ad has a positive message that is both simple and powerful. It’s a reminder that, no matter how small, our actions can have a positive impact on those around us, and that kindness is something that can be shared and spread. It also serves as a reminder that we can all make a difference in the world, no matter how small.
The Impact
Advertising has always been a tricky business. The wrong message or tone can alienate potential customers, while the right message can bring in more customers than expected. The Cheerios “Good Goes Around” commercial is a great example of a commercial that appeals to people of all generations by using an emotionally resonant message.
The commercial begins with a father and daughter eating Cheerios. The father is telling his daughter a story about how a small act of kindness can have a big impact. He then shows her how the small acts of kindness are passed on from person to person, eventually leading to a big act of kindness that ends the commercial. This commercial is effective because it uses a simple story to convey an emotional message that is universally appealing.
By showing how small acts of kindness can have a big impact, the commercial encourages viewers to think about how their actions can influence the world around them. The commercial also emphasizes the importance of family and how the relationships we have with our loved ones are crucial to our well-being. This resonates with people of all ages, and it’s a message that anyone can relate to.
Overall, the Cheerios “Good Goes Around” commercial is an effective example of how advertising can be used to appeal to multiple generations. By using a simple story and an emotionally resonant message, the commercial is able to connect with viewers of all ages. This is a great example of how advertisers can use emotional appeal to create campaigns that reach a wide range of audiences.
The Cheerios “Good Goes Around” commercial from 1992 is a powerful reminder that kindness and good deeds should be shared with others. Not only does it encourage people to help each other, but it also reminds us of the importance of giving back to our communities. In the end, it’s clear that the good you do for others will come back to you in one way or another.
