Doritos 2013 Super Bowl XLVII Ad Fashionista Daddy: A Closer Look at the Iconic Commercial

Every year, Super Bowl commercials become a cultural phenomenon, with brands vying for the attention of millions of viewers. In 2013, Doritos made a splash with their ad titled “Fashionista Daddy.” This commercial captivated audiences with its humor, memorable characters, and catchy jingle. In this article, we will take a closer look at the Doritos 2013 Super Bowl XLVII ad and explore what made it such a standout in the world of advertising.

The Concept behind “Fashionista Daddy”

The ad begins with a scene in a living room, where a little girl and her father are playing dress-up. The daughter hands her fashion-forward father a pair of high heels, and he obliges by putting them on. As the father struts around the living room, he accidentally steps on a bag of Doritos. The crunch of the chips catches the attention of his buddies, who are watching a football game in the kitchen. They can’t resist the temptation and rush to join him, completely forgetting about the game. The ad ends with the tagline, “For the bold,” and the Doritos logo.

The Humor and Memorable Characters

One of the main reasons the “Fashionista Daddy” ad stood out was its use of humor. The concept of a tough, football-loving dad embracing his daughter’s love for fashion and playing dress-up was unexpected and hilarious. The juxtaposition of masculine stereotypes with traditionally feminine activities created a memorable and relatable moment that resonated with viewers.

The characters in the ad also played a significant role in its success. The father, portrayed by actor Ali Dean, brought a sense of authenticity and comedic timing to the role. His exaggerated movements and facial expressions added to the comedic effect of the commercial. The little girl, played by actress Zara Durrani, was adorable and endearing, further enhancing the emotional appeal of the ad.

The Catchy Jingle

Another standout feature of the “Fashionista Daddy” ad was its catchy jingle. The jingle, which played throughout the commercial, featured a memorable tune and catchy lyrics that stuck in viewers’ heads long after the ad ended. The combination of the jingle with the humorous visuals created a powerful and engaging experience, making the commercial highly memorable.

The Impact on Pop Culture

The impact of the “Fashionista Daddy” ad went beyond its initial airing during the Super Bowl. The commercial quickly gained popularity on social media platforms, with viewers sharing and discussing it online. The humorous concept and catchy jingle became a part of pop culture, with people referencing and quoting the ad in various contexts.

The ad also sparked conversations about gender stereotypes and the importance of breaking them. By depicting a father confidently engaging in traditionally feminine activities, the commercial challenged societal norms and celebrated individuality. This message resonated with viewers, making the ad not only entertaining but also thought-provoking.

The Success of the Doritos Super Bowl Ads

The Doritos brand has a long history of producing successful Super Bowl ads, and “Fashionista Daddy” was no exception. The brand’s strategy of crowd-sourcing its commercials through the “Crash the Super Bowl” contest allowed them to tap into the creativity of their consumers. By encouraging fans to submit their own Doritos commercials, the brand generated excitement and engagement around their Super Bowl campaign.

The “Crash the Super Bowl” contest not only created buzz but also gave aspiring filmmakers and ad creators a chance to showcase their talents on a global stage. The winning commercial, chosen through online voting, received a cash prize and the opportunity to have their ad aired during the Super Bowl. This approach not only helped Doritos create memorable ads but also fostered a sense of community and brand loyalty among its fans.

The Legacy of “Fashionista Daddy”

The success of the “Fashionista Daddy” ad led to its legacy within the advertising industry. The commercial won the top spot in USA Today’s Ad Meter, a prestigious ranking of Super Bowl commercials based on audience ratings. It also received critical acclaim and numerous awards, including a Cannes Lions Grand Prix and a Clio Award.

Furthermore, the “Fashionista Daddy” ad paved the way for future Doritos Super Bowl ads. The brand continued to experiment with humor, memorable characters, and engaging storytelling in subsequent years. The success of their Super Bowl campaigns solidified Doritos’ position as a leader in creating entertaining and effective commercials.

In Conclusion

The Doritos 2013 Super Bowl XLVII ad, “Fashionista Daddy,” captivated audiences with its humor, memorable characters, and catchy jingle. The unexpected concept of a tough dad embracing his daughter’s love for fashion resonated with viewers and sparked conversations about gender stereotypes. The ad’s success led to its legacy within the advertising industry and paved the way for future Doritos Super Bowl campaigns. Overall, “Fashionista Daddy” remains a standout in the world of Super Bowl commercials, showcasing the power of creativity, humor, and relatability in advertising.

Frequently Asked Questions