Key Takeaways
Key Takeaways:
- The Doritos 2015 Super Bowl XLIX ad titled “When Pigs Fly” was a memorable and entertaining commercial.
- The ad featured a group of friends having a picnic, when suddenly a pig starts flying through the air, trying to snatch their bag of Doritos.
- The humorous and unexpected twist of a flying pig captured viewers’ attention and left a lasting impression.
- The ad effectively showcased the irresistible and crave-worthy nature of Doritos snacks.
- The ad’s clever use of humor and surprise made it a standout during the Super Bowl commercial lineup.
- Overall, “When Pigs Fly” was a successful and memorable ad that effectively promoted Doritos as a fun and delicious snack option.
When Pigs Fly: Analyzing the Memorable Doritos 2015 Super Bowl XLIX Ad
The Super Bowl is not only one of the biggest sporting events in the United States but also a prime platform for advertisers to showcase their creativity and capture the attention of millions of viewers. In 2015, Doritos, the popular snack brand, took advantage of this opportunity and delivered a memorable ad that left a lasting impression on audiences. Titled “When Pigs Fly,” the Doritos commercial became an instant hit and sparked conversations across social media platforms. In this article, we will delve into the details of this iconic ad, exploring its concept, execution, and impact.
1. The Concept Behind “When Pigs Fly”
The “When Pigs Fly” ad aimed to capture the imagination of viewers by presenting an outrageous scenario: pigs soaring through the sky. The concept played on the age-old idiom “when pigs fly,” which refers to something that is highly unlikely to happen. Doritos cleverly used this phrase to create a sense of surprise and intrigue among the audience, enticing them to pay attention and engage with the ad.
The commercial begins with a group of friends having a picnic in a park. Suddenly, a man spots a flying pig in the distance and alerts his friends. As the pig flies closer, the group realizes that it is not just one pig but an entire herd of flying pigs. The scene transitions to a visually stunning display of pigs soaring through the sky, snacking on Doritos mid-air. The ad ends with a humorous twist, as one of the friends attempts to catch a flying pig with a bag of Doritos, only to be dragged through the air himself.
2. The Execution and Production Value
The success of any ad depends on its execution, and “When Pigs Fly” excelled in this aspect. The commercial was visually striking, with high production value and attention to detail. The flying pigs were brought to life using a combination of CGI (computer-generated imagery) and animatronics, creating a seamless and believable spectacle. The attention to detail in the pigs’ movements and expressions added to the overall charm and humor of the ad.
In addition to the technical aspects, the casting and performances in the commercial were also noteworthy. The actors portrayed a sense of awe and disbelief, effectively conveying the surprise and excitement of witnessing flying pigs. The comedic timing in the ad was spot-on, with the final twist eliciting laughter from the audience.
3. The Impact and Cultural Relevance
The “When Pigs Fly” ad had a significant impact on both the brand and the audience. It quickly became a viral sensation, generating millions of views and shares on social media platforms. The ad’s humorous and unexpected nature resonated with viewers, leading to widespread discussion and engagement.
By associating their brand with such a memorable and widely talked-about ad, Doritos was able to increase brand awareness and strengthen its position in the market. The commercial effectively showcased the brand’s playful and unconventional image, appealing to a younger demographic. The success of the ad also translated into increased sales for Doritos, as viewers were motivated to purchase the product to recreate the experience depicted in the commercial.
Moreover, the “When Pigs Fly” ad became a cultural reference point, with people using the phrase to describe unlikely events or situations. This further solidified Doritos’ place in popular culture and ensured the longevity of the ad’s impact.
4. The Role of Super Bowl Advertising
The Super Bowl provides a unique opportunity for brands to reach a massive audience and make a lasting impression. Each year, companies invest millions of dollars in Super Bowl ads in the hopes of standing out among the competition. Doritos’ “When Pigs Fly” ad successfully seized this opportunity, captivating viewers during one of the most-watched television events of the year.
Super Bowl ads are known for their creativity and spectacle, and “When Pigs Fly” fit right into this tradition. By delivering a memorable and entertaining commercial, Doritos was able to cut through the noise and leave a lasting impact on viewers. The ad’s success during the Super Bowl also contributed to its viral spread on social media, as viewers shared and discussed the commercial in the days following the game.
4.1. The Evolution of Super Bowl Ads
Over the years, Super Bowl ads have become as much a part of the event as the game itself. What started as a platform for advertisers to showcase their products has evolved into a cultural phenomenon. Super Bowl ads are now anticipated and dissected by audiences, with discussions and rankings taking place even before the game airs.
The rise of social media has further amplified the impact of Super Bowl ads, allowing viewers to engage with the commercials in real-time and share their reactions with friends and followers. Brands have recognized the power of this engagement and have adapted their strategies accordingly, creating ads that are designed to go viral and spark conversations.
4.2. The Effectiveness of Super Bowl Advertising
Super Bowl ads have proven to be highly effective in capturing the attention and interest of viewers. The massive audience, combined with the anticipation and excitement surrounding the event, creates a unique environment for brands to make a lasting impact. Studies have shown that Super Bowl ads have a higher recall rate compared to regular commercials, indicating the effectiveness of this marketing strategy.
However, the success of a Super Bowl ad goes beyond just immediate brand recognition. A well-executed commercial can generate buzz and discussion long after the game has ended, extending the reach and impact of the ad. This prolonged exposure and engagement contribute to brand loyalty and can lead to increased sales in the long run.
5. The Legacy of “When Pigs Fly”
Even years after its initial airing, “When Pigs Fly” continues to be remembered as one of the most iconic Super Bowl ads. Its impact on popular culture and its effectiveness in promoting the Doritos brand have secured its place in advertising history.
The ad’s success has also influenced subsequent Super Bowl ads, inspiring other brands to think outside the box and create memorable commercials. The use of humor, unexpected twists, and visually stunning imagery has become a staple in Super Bowl advertising, with advertisers striving to replicate the impact of “When Pigs Fly.”
5.1. The Lasting Power of Memorable Ads
Memorable ads like “When Pigs Fly” have a lasting impact on viewers. They become part of cultural conversations and are often referenced and shared years after their initial airing. The ability of an ad to stay relevant over time is a testament to its effectiveness and the connection it establishes with its audience.
Advertisers and brands strive to create ads that not only capture attention but also leave a lasting impression. By crafting a unique and memorable experience, ads like “When Pigs Fly” become more than just commercials – they become part of popular culture.
5.2. The Importance of Creativity in Advertising
The success of “When Pigs Fly” highlights the importance of creativity in advertising. In a competitive landscape where consumers are constantly bombarded with commercial messages, it is crucial for brands to find innovative ways to capture attention and stand out.
Creative ads have the power to break through the noise, create emotional connections with viewers, and drive brand engagement. By pushing boundaries and taking risks, advertisers can create ads that leave a lasting impact and contribute to the success of their brand.
Conclusion
The Doritos 2015 Super Bowl XLIX ad “When Pigs Fly” remains a shining example of effective and memorable advertising. By capitalizing on the Super Bowl’s massive audience and utilizing a surprising and humorous concept, Doritos successfully captured the attention and imagination of viewers. The ad’s impact extended beyond its initial airing, becoming a viral sensation and solidifying Doritos’ place in popular culture.
The success of “When Pigs Fly” serves as a reminder of the power of creativity in advertising. By thinking outside the box and delivering a unique and engaging experience, brands can leave a lasting impression on their audience and drive brand loyalty. The legacy of “When Pigs Fly” continues to inspire advertisers to push boundaries and create memorable ads that captivate viewers around the world.
Frequently Asked Questions
What is the Doritos 2015 Super Bowl XLIX Ad?
The Doritos 2015 Super Bowl XLIX Ad is a commercial that aired during the Super Bowl XLIX in 2015. It features a storyline where a group of people use their imagination to make a pig fly in order to get a bag of Doritos.
What is the concept behind the ad?
The concept behind the ad is to showcase the power of imagination and how it can make the impossible possible. It highlights the idea that with Doritos, even pigs can fly.
Who created the ad?
The ad was created by Doritos as part of their Super Bowl advertising campaign. It was produced by the advertising agency Goodby, Silverstein & Partners.
Why did Doritos choose the ‘When Pigs Fly’ concept?
Doritos chose the ‘When Pigs Fly’ concept to create a memorable and entertaining ad that would capture the attention of viewers during the Super Bowl. The concept of making the impossible possible with the power of imagination aligns with Doritos’ brand image of being bold and unconventional.
Did the ad receive positive feedback?
Yes, the ad received positive feedback from viewers and critics. It was praised for its creativity, humor, and memorable storyline. The ‘When Pigs Fly’ concept resonated well with the audience and helped Doritos stand out among other Super Bowl ads.
Was the ad successful?
Yes, the ad was considered successful. It generated a lot of buzz and discussion both during and after the Super Bowl. The ad’s popularity also translated into increased brand awareness and sales for Doritos.
Are there any behind-the-scenes stories about the ad?
There are no specific behind-the-scenes stories about the ad, but it is known that the commercial was filmed in Los Angeles and involved the use of special effects to create the flying pig. The ad required careful planning and coordination to bring the imaginative concept to life.
Where can I watch the ad?
You can watch the Doritos 2015 Super Bowl XLIX Ad ‘When Pigs Fly’ on various video-sharing platforms, such as YouTube. It has become a popular ad and is easily accessible online.
