Doritos 2016 Super Bowl 50 Ad Ultrasound: A Sneak Peek into the Hilarious and Memorable Commercial

Key Takeaways

  • The Doritos 2016 Super Bowl 50 ad titled “Ultrasound” was a huge hit among viewers.
  • The ad featured a humorous scenario where a couple is getting an ultrasound, and the baby in the womb reacts to the father’s Doritos by trying to grab it.
  • The commercial effectively used humor to create a memorable and entertaining experience for the audience.
  • By showcasing the irresistible nature of Doritos, the ad successfully reinforced the brand’s image as a fun and enjoyable snack.
  • The use of a relatable and lighthearted situation made the ad highly shareable and generated a lot of buzz on social media.
  • The Doritos Super Bowl ad “Ultrasound” demonstrated the power of humor and creativity in capturing the attention of viewers and creating a lasting impression.
  • This ad is a great example of how brands can leverage the Super Bowl platform to reach a massive audience and make a lasting impact.
  • Overall, the Doritos 2016 Super Bowl 50 ad “Ultrasound” was a standout commercial that effectively used humor to engage viewers and promote the brand.

Doritos 2016 Super Bowl 50 Ad Ultrasound

Doritos 2016 Super Bowl 50 Ad Ultrasound: A Memorable and Controversial Moment

When it comes to Super Bowl ads, Doritos has always been known for pushing the boundaries and delivering memorable commercials. In 2016, they took it to a whole new level with their “Ultrasound” ad during Super Bowl 50. This ad sparked both excitement and controversy, leaving a lasting impression on viewers. In this article, we’ll dive into the details of the Doritos 2016 Super Bowl 50 ad ultrasound, exploring its creative concept, impact, and the controversies surrounding it.

1. The Concept Behind the Ad

The Doritos 2016 Super Bowl 50 ad titled “Ultrasound” follows the story of an expectant couple attending a routine ultrasound appointment. As the ultrasound technician moves the wand over the mother’s belly, the baby in the womb is seen reacting to the father’s Doritos. The baby eagerly reaches for the chips, causing the mother to flinch in discomfort. The ad ends with a humorous twist as the father holds a Dorito chip near the mother’s belly, causing the baby to leap out of the womb in pursuit of the tasty snack.

1.1. Creativity and Humor

The creative concept of the Doritos “Ultrasound” ad was undoubtedly its strongest point. By using the universal theme of pregnancy and the excitement surrounding ultrasounds, Doritos managed to capture the attention of a wide audience. The ad’s humor was evident from start to finish, providing a lighthearted and entertaining experience for viewers.

The memorable scene of the baby’s reaction to the Doritos was both unexpected and amusing. It effectively showcased the power of the brand’s chips, creating a humorous connection between the product and the viewer. By tapping into the relatable experience of cravings during pregnancy, Doritos successfully resonated with its target audience on an emotional level.

1.2. The Power of Surprise

One of the reasons why the “Ultrasound” ad stood out was its element of surprise. Super Bowl commercials are known for their extravagant productions and celebrity appearances, but Doritos took a different approach. Instead of relying on famous faces or elaborate storytelling, they opted for a simple and unexpected twist that caught viewers off guard.

The surprise factor of the ad contributed to its shareability and made it a topic of conversation long after the Super Bowl had ended. By deviating from the traditional formula of Super Bowl ads, Doritos managed to create a buzz and generate organic reach through social media and word-of-mouth marketing.

2. The Impact of the Ad

The Doritos “Ultrasound” ad had a significant impact on both the brand and the audience. Let’s explore the various ways in which this ad made its mark.

2.1. Brand Awareness and Recall

Super Bowl commercials are notorious for their high production costs, and brands expect to see a return on their investment in terms of increased brand awareness. Doritos’ “Ultrasound” ad undoubtedly achieved this goal by leaving a lasting impression on viewers.

The ad’s unique concept and humorous twist made it memorable, ensuring that viewers would remember the Doritos brand long after the Super Bowl had ended. The ad’s shareability on social media platforms further extended its reach, allowing it to reach audiences beyond those who watched the Super Bowl live.

2.2. Engaging the Target Audience

One of the primary objectives of any advertisement is to engage the target audience. The Doritos “Ultrasound” ad successfully accomplished this by tapping into the emotions and experiences of expectant parents. By using relatable situations and humor, the ad resonated with its intended audience, creating a sense of connection and empathy.

This engagement led to increased brand loyalty and affinity among viewers. Expectant parents and those who have gone through the pregnancy journey could relate to the ad and associate positive emotions with the Doritos brand.

2.3. Driving Social Media Conversations

In today’s digital age, the success of an ad extends beyond its broadcast during the Super Bowl. Social media plays a crucial role in amplifying the reach and impact of commercials. The Doritos “Ultrasound” ad quickly became a trending topic on various social media platforms, driving conversations and engagement.

Viewers took to platforms like Twitter, Facebook, and YouTube to share their reactions and opinions on the ad. This user-generated content further fueled the conversation surrounding the ad, ensuring that it remained in the spotlight long after its initial airing.

3. Controversies Surrounding the Ad

While the Doritos “Ultrasound” ad was generally well-received, it did spark some controversies. Let’s take a closer look at the controversies surrounding the ad and the discussions they generated.

3.1. Portrayal of Gender Stereotypes

One of the main controversies surrounding the Doritos “Ultrasound” ad was its portrayal of gender stereotypes. Some viewers argued that the ad perpetuated the stereotype of men being obsessed with snacks and women being annoyed by their behavior.

While the ad was intended to be a lighthearted and humorous take on cravings during pregnancy, it inadvertently reinforced traditional gender roles. This sparked discussions about the importance of avoiding stereotypes in advertising and the potential impact they can have on society.

3.2. Appropriateness of the Content

Another point of controversy was the appropriateness of the ad’s content. Some viewers felt that the scene of the baby leaping out of the womb in pursuit of a Dorito chip was unsettling and crossed a line. They argued that the ad trivialized the experience of childbirth and could be potentially offensive to some viewers.

On the other hand, supporters of the ad defended it as a humorous and harmless commercial that should be taken in the spirit of entertainment. They believed that the controversy was blown out of proportion and that people should not read too much into a light-hearted Super Bowl ad.

4. Conclusion

The Doritos 2016 Super Bowl 50 ad ultrasound was undeniably a memorable and controversial moment in advertising history. Its creative concept, humor, and surprise factor made it stand out among the sea of Super Bowl commercials. The ad successfully achieved its goal of increasing brand awareness and engaging the target audience. However, it also sparked discussions and controversies surrounding gender stereotypes and appropriateness. Regardless of the controversies, the Doritos “Ultrasound” ad will continue to be remembered as a bold and innovative approach to Super Bowl advertising.

Doritos 2016 Super Bowl 50 Ad Ultrasound

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