Key Takeaways
- The Etrade Baby 2013 Super Bowl XLVII commercial was a hit with viewers.
- The commercial featured the iconic Etrade Baby character, known for his witty and humorous remarks.
- The commercial highlighted the importance of saving money and planning for the future.
- The Etrade Baby encouraged viewers to “save it” and make smart financial decisions.
- The commercial was well-received for its clever writing and entertaining delivery.
- It served as a reminder to viewers about the importance of financial responsibility.
- The Etrade Baby commercials have become a staple of Super Bowl advertising, known for their humor and relatability.
- The 2013 commercial was no exception, leaving a lasting impression on viewers.
- Overall, the Etrade Baby 2013 Super Bowl commercial was a memorable and effective advertisement for the brand.
Etrade Baby 2013 Super Bowl XLVII Commercial Save It: A Hilarious and Memorable Ad that Captivated Viewers
The Super Bowl is not only a highly anticipated sporting event, but also a platform for companies to showcase their creativity and captivate millions of viewers with their commercials. In 2013, Etrade, a leading online trading platform, unleashed a memorable and hilarious commercial called “Save It” featuring their iconic Etrade Baby. This commercial quickly became a viral sensation, leaving a lasting impact on viewers and setting a high standard for Super Bowl commercials.
Introduction to the Etrade Baby
The Etrade Baby, a computer-generated talking baby, has been a central character in Etrade commercials since 2008. The baby, with his witty one-liners and sarcastic humor, quickly gained popularity and became a beloved mascot for the brand. The Etrade Baby commercials were known for their clever and humorous take on financial matters, making investing seem approachable and entertaining.
The Super Bowl and its Importance for Advertisers
The Super Bowl is one of the most-watched television events in the United States and offers a massive audience for advertisers. With millions of viewers glued to their screens, companies strive to create memorable and engaging commercials that leave a lasting impression. The coveted Super Bowl commercial slots are highly sought after, and advertisers often spend significant amounts of money to secure their spot during the game.
The Impact of Super Bowl Commercials
Super Bowl commercials have the power to shape a brand’s image and generate significant buzz. These ads are not only watched during the game but are also shared and discussed on social media platforms for days, weeks, and sometimes even months after the event. A well-executed Super Bowl commercial can lead to increased brand awareness, positive sentiment, and even a boost in sales.
The Etrade Baby’s Rise to Super Bowl Fame
The Etrade Baby commercials were already popular and well-received before their appearance in the 2013 Super Bowl. However, the brand saw an opportunity to take their advertising to the next level by creating a Super Bowl commercial that would be talked about for years to come.
The “Save It” Concept
The “Save It” commercial was centered around the idea of a retirement fund. The Etrade Baby, sitting in a room filled with toys and gadgets, turns to the camera and says, “Well, I just had a breakthrough. I realized that picking a retirement account is not as hard as everyone says it is. You just go to Etrade, we have all sorts of tools to help you get started.”
As the baby continues to speak, a group of elderly people, dressed in party hats and holding balloons, appear in the background. The baby then nonchalantly says, “Why are you celebrating? I just saved a bunch of money on my car insurance by switching to GEICO.” The commercial ends with the Etrade logo and the tagline “Don’t get mad. Get Etrade.”
The Humor and Memorable Moments
The “Save It” commercial was a masterclass in humor and timing. The Etrade Baby’s sarcastic and nonchalant delivery of his lines, combined with the unexpected appearance of the elderly party-goers, created a memorable and hilarious moment. The commercial cleverly incorporated a popular catchphrase from a competing insurance company, adding an extra layer of humor.
The Etrade Baby’s ability to make complex financial matters seem approachable and entertaining was once again on display in this commercial. By showcasing how easy it is to start a retirement fund with Etrade, the baby effectively communicated the brand’s message in a humorous and relatable way.
The Impact and Reception of the “Save It” Commercial
Viral Sensation
The “Save It” commercial quickly became a viral sensation, generating widespread buzz and discussion both during and after the Super Bowl. The commercial was shared and discussed on social media platforms, with viewers praising its humor and creativity. The Etrade Baby once again became a trending topic, solidifying his status as one of the most beloved advertising mascots.
Positive Brand Perception
The “Save It” commercial not only entertained viewers but also reinforced Etrade’s brand image as a modern and approachable online trading platform. By using humor to demystify retirement funds and promote the company’s services, Etrade successfully positioned itself as a user-friendly platform for investors of all levels of experience.
Marketing Success
The “Save It” commercial was not only a hit with viewers but also achieved its intended marketing goals. The commercial increased brand awareness for Etrade, reaching millions of viewers during the Super Bowl and generating significant online engagement. The comedic and memorable nature of the commercial also led to increased interest in Etrade’s services, potentially driving new customers to the platform.
The Legacy of the Etrade Baby and the “Save It” Commercial
The “Save It” commercial marked another successful chapter in the Etrade Baby’s advertising journey. The commercial’s humor, creativity, and relatability ensured its place in Super Bowl commercial history. The Etrade Baby continued to appear in commercials for several years after the “Save It” commercial, cementing his status as one of the most iconic advertising mascots of the 21st century.
Influence on Super Bowl Commercials
The success of the “Save It” commercial and the Etrade Baby’s previous commercials had a significant influence on the future of Super Bowl commercials. The use of humor, relatability, and memorable characters became a common strategy for advertisers looking to make an impact during the game. The Etrade Baby set a high standard for creativity and entertainment value, inspiring other brands to think outside the box and create commercials that would resonate with viewers.
Continued Popularity
Even years after its initial release, the “Save It” commercial continues to be remembered and discussed by viewers. The commercial has been included in various lists of the best Super Bowl commercials of all time and is often referenced in discussions about memorable advertising moments. The Etrade Baby’s legacy lives on, and the “Save It” commercial remains a shining example of the power of humor and creativity in advertising.
In Conclusion
The Etrade Baby’s 2013 Super Bowl XLVII commercial, “Save It,” left a lasting impact on viewers and set a high standard for creativity and humor in Super Bowl commercials. The commercial’s witty dialogue, unexpected moments, and relatability made it an instant viral sensation and solidified the Etrade Baby’s status as one of the most beloved advertising mascots. The “Save It” commercial not only entertained viewers but also effectively communicated Etrade’s message and increased brand awareness. Years later, the commercial continues to be remembered and celebrated, serving as a reminder of the power of humor and creativity in advertising.
Frequently Asked Questions
What is the Etrade Baby 2013 Super Bowl XLVII Commercial: Save It?
The Etrade Baby 2013 Super Bowl XLVII Commercial: Save It is a humorous commercial that aired during the 2013 Super Bowl. It features the Etrade Baby, a popular character from Etrade’s advertising campaigns, who is shown giving financial advice in a funny and entertaining way.
Who is the Etrade Baby?
The Etrade Baby is a fictional character created by Etrade for their advertising campaigns. He is portrayed as a wise and witty baby who gives financial advice in a humorous manner.
What is the concept behind the Etrade Baby commercials?
The concept behind the Etrade Baby commercials is to use humor to engage viewers and promote Etrade’s online trading services. The commercials feature the Etrade Baby giving financial advice in a funny and unexpected way, making them memorable and shareable.
What is the significance of the Etrade Baby 2013 Super Bowl XLVII Commercial: Save It?
The Etrade Baby 2013 Super Bowl XLVII Commercial: Save It is significant because it was one of the most popular and talked-about commercials during the 2013 Super Bowl. It showcased the Etrade Baby’s comedic talent and helped to further establish him as a beloved character in Etrade’s advertising campaigns.
Where can I watch the Etrade Baby 2013 Super Bowl XLVII Commercial: Save It?
You can watch the Etrade Baby 2013 Super Bowl XLVII Commercial: Save It on various video sharing platforms, such as YouTube. Simply search for ‘Etrade Baby 2013 Super Bowl XLVII Commercial: Save It’ and you should be able to find it.
Are there any other Etrade Baby commercials?
Yes, there are several other Etrade Baby commercials. The Etrade Baby has been a recurring character in Etrade’s advertising campaigns for many years, and there have been multiple commercials featuring him giving financial advice in a humorous way.
Is the Etrade Baby a real baby?
No, the Etrade Baby is not a real baby. He is a fictional character created by Etrade for their advertising campaigns. The character is portrayed by an actor and brought to life through animation.
Did the Etrade Baby commercials have a positive impact on Etrade’s brand?
Yes, the Etrade Baby commercials have had a positive impact on Etrade’s brand. The commercials have been highly successful in terms of generating brand awareness and creating a positive association with Etrade. The Etrade Baby has become a recognizable and beloved character, helping to differentiate Etrade from its competitors.
What other commercials aired during the 2013 Super Bowl?
There were many commercials that aired during the 2013 Super Bowl. Some of the notable ones include commercials from brands like Budweiser, Coca-Cola, Doritos, and GoDaddy. Each commercial aimed to capture the attention of viewers and create a memorable impression.
How can I learn more about Etrade’s services?
To learn more about Etrade’s services, you can visit their official website or contact their customer support. The website provides detailed information about their online trading services, investment options, and account features. You can also find educational resources and tools to help you make informed financial decisions.