Etrade Commercial This Is Getting Old – 2018: An In-Depth Analysis

Every year, the advertising world eagerly awaits the release of new commercials during the Super Bowl. These commercials have become a cultural phenomenon, with viewers anxiously discussing and critiquing them for weeks leading up to the big game. One commercial that has generated a lot of buzz in recent years is the Etrade Commercial This Is Getting Old – 2018. In this article, we will take a detailed look at this commercial, its impact, and why it continues to resonate with audiences.

1. The Etrade Commercial This Is Getting Old – 2018: A Brief Overview

The Etrade Commercial This Is Getting Old – 2018 is a 30-second spot that aired during the Super Bowl. The commercial features a series of elderly people working in various jobs, accompanied by the song “This Is Getting Old” by Bobby Bare. The ad aims to highlight the importance of saving for retirement and encourages viewers to consider Etrade as their financial partner.

1.1 The Concept and Message

The concept of the Etrade Commercial This Is Getting Old – 2018 is simple yet powerful. By showcasing older individuals still working in physically demanding jobs, the ad emphasizes the need to save for retirement. The message is clear: if you don’t plan for your future, you may find yourself working well into old age. Etrade positions itself as a solution to this problem, offering viewers the opportunity to take control of their financial future.

1.2 The Song: “This Is Getting Old” by Bobby Bare

The choice of music is a crucial element in any commercial, as it sets the tone and adds emotional depth to the message. In the Etrade Commercial This Is Getting Old – 2018, the song “This Is Getting Old” by Bobby Bare serves as the perfect companion to the visuals. The lyrics highlight the struggles of aging and the importance of planning for retirement, reinforcing the ad’s overall message.

2. The Impact of the Etrade Commercial This Is Getting Old – 2018

Since its release, the Etrade Commercial This Is Getting Old – 2018 has had a significant impact on viewers. Here are some key factors that contribute to its success:

2.1 Emotional Resonance

The commercial strikes an emotional chord with viewers by showing elderly people still working physically demanding jobs. This portrayal evokes feelings of empathy and sympathy, making the ad more memorable and relatable. It serves as a wakeup call, reminding viewers of the importance of saving for retirement and the potential consequences of not doing so.

2.2 Memorable Visuals

The imagery in the Etrade Commercial This Is Getting Old – 2018 is powerful and memorable. The elderly individuals working in jobs typically associated with younger, physically fit individuals make a lasting impression on viewers. The stark contrast between expectations and reality effectively communicates the message that retirement planning is vital.

2.3 Catchy Song

The choice of “This Is Getting Old” by Bobby Bare as the soundtrack for the commercial is a stroke of genius. The song’s catchy melody and poignant lyrics stay with viewers long after the ad ends. This association helps solidify the message and creates a lasting impression of Etrade as a trusted financial partner.

2.4 Timely and Relevant Message

In today’s society, where retirement planning is a growing concern, the Etrade Commercial This Is Getting Old – 2018 delivers a timely and relevant message. With increasing life expectancies and uncertain economic futures, saving for retirement has become more important than ever. The commercial effectively taps into this concern and positions Etrade as a company that can help individuals navigate their financial future.

3. The Success of the Etrade Commercial This Is Getting Old – 2018

Given its impact and effectiveness, it comes as no surprise that the Etrade Commercial This Is Getting Old – 2018 has been incredibly successful. Here are some key indicators of its success:

3.1 Increased Brand Awareness

The commercial has significantly increased brand awareness for Etrade. By delivering a powerful message and using memorable visuals and music, the ad has captured the attention of viewers and helped solidify Etrade’s position in the financial industry.

3.2 Positive Audience Reception

Viewers have responded positively to the Etrade Commercial This Is Getting Old – 2018. The emotional resonance and relatability of the ad have generated a lot of discussion and positive sentiment on social media platforms. This positive reception has helped further amplify its reach and impact.

3.3 Increased Customer Engagement

The ad’s success can also be measured by the increased customer engagement it has generated for Etrade. The commercial has sparked conversations about retirement planning and prompted viewers to consider Etrade as a potential financial partner. This increased customer engagement translates into potential leads and conversions for the company.

4. The Longevity of the Etrade Commercial This Is Getting Old – 2018

Despite the passage of time, the Etrade Commercial This Is Getting Old – 2018 continues to resonate with audiences. Here are some reasons why the commercial has retained its relevance:

4.1 Timeless Message

The message of the commercial is timeless. The need to save for retirement and plan for the future is a concern that transcends generations. As long as individuals continue to face the challenges of aging and the uncertainty of the future, the Etrade Commercial This Is Getting Old – 2018 will remain relevant.

4.2 Emotional Appeal

Emotional appeal is a powerful tool in advertising, and the Etrade Commercial This Is Getting Old – 2018 expertly taps into this. By highlighting the struggles of aging and the potential consequences of not planning for retirement, the ad strikes a chord with viewers of all ages. This emotional connection ensures the commercial’s continued relevance.

4.3 Memorable Execution

The strong visuals and catchy song in the Etrade Commercial This Is Getting Old – 2018 contribute to its longevity. The imagery and music stay with viewers long after the ad airs, making it memorable and easy to recall. This lasting impression ensures that the commercial remains in the collective consciousness of audiences.

5. Conclusion

The Etrade Commercial This Is Getting Old – 2018 is a prime example of an effective and impactful advertisement. Through its emotional resonance, memorable visuals, and timely message, the ad has successfully captured the attention of viewers and increased brand awareness for Etrade. Its longevity can be attributed to its timeless message, emotional appeal, and memorable execution. Overall, the commercial serves as a powerful reminder of the importance of saving for retirement and the potential consequences of not doing so.

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