Kellogg’s “Snap Crackle Pop” commercial from the 1960s is an iconic TV ad that has stood the test of time. The catchy jingle and the three cartoon characters that represent the sound of the Rice Krispies cereal bowl have become synonymous with the brand.
The commercial was so successful that it has been used for decades, and it remains a cultural touchstone for many people.
The history of Kellogg’s Rice Krispies goes back to 1928 when it was first introduced to the market. However, it wasn’t until the 1960s that the “Snap Crackle Pop” commercial became a household name.
The commercial was created by Leo Burnett, a Chicago-based advertising agency, and it quickly became one of the most popular ads of its time. The commercial’s success was due to its catchy tune and the cartoon characters that represented the sound of the cereal.
Key Takeaways
- Kellogg’s “Snap Crackle Pop” commercial from the 1960s is an iconic TV ad that has stood the test of time.
- The commercial’s success was due to its catchy tune and the cartoon characters that represented the sound of the cereal.
- The “Snap Crackle Pop” phenomenon continues to be a cultural touchstone for many people around the world.
Table of Contents
History of Kellogg’s Rice Krispies
The Creation of Kellogg’s Rice Krispies
Kellogg’s Rice Krispies is a breakfast cereal that was created by the Kellogg Company in 1927 and released to the public in 1928. The cereal is made of crisped rice, which is a mixture of rice and sugar paste that is formed into rice shapes, cooked, dried, and toasted. The process of cooking the rice causes it to expand, forming thin and hollow walls that are crunchy and crisp.
The idea for Rice Krispies came from a mistake made by a Kellogg employee who was trying to create a new breakfast cereal. The employee left a pot of boiling rice on the stove for too long, causing the rice to puff up and become crispy. The employee realized that the puffed rice could be made into a cereal, and Kellogg’s Rice Krispies was born.
Kellogg’s Rice Krispies in the 1960s
In the 1960s, Kellogg’s Rice Krispies became famous for its “Snap Crackle Pop” commercial. The commercial featured three gnome characters named Snap, Crackle, and Pop, who were created by illustrator Vernon Grant in the early 1930s. The names of the characters are onomatopoeia and were derived from a Rice Krispies radio ad that said, “Listen to the fairy song of health, the merry chorus sung by Kellogg’s Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk.”
The “Snap Crackle Pop” commercial was first aired in the 1960s and quickly became a hit. The commercial featured the three gnome characters dancing and singing the famous jingle, “Snap! Crackle! Pop! Rice Krispies! Kellogg’s Rice Krispies! Snap! Crackle! Pop! Rice Krispies! Kellogg’s best to you!” The jingle became so popular that it was recorded by the Rolling Stones in 1964.
Kellogg’s Rice Krispies continued to be popular throughout the 1960s and beyond. The cereal was often used in recipes for treats such as Rice Krispies treats, which are made by mixing the cereal with marshmallows and butter. Today, Kellogg’s Rice Krispies remains a popular breakfast cereal and a beloved part of American culture.
The Snap, Crackle, Pop Phenomenon
The Origins of Snap, Crackle, Pop
Snap, Crackle, Pop is a slogan that has become synonymous with Kellogg’s Rice Krispies cereal. The slogan was first introduced in a radio commercial in 1932. The commercial featured the sound of Rice Krispies cereal being poured into a bowl of milk, and the sound of the cereal making a “snap, crackle, pop” noise. The slogan was an instant hit, and it wasn’t long before Kellogg’s decided to create a trio of characters to represent the sounds.
The Characters of Snap, Crackle, Pop
The characters of Snap, Crackle, and Pop were created by artist Vernon Grant in 1933. Snap is the oldest and is known as a problem solver, Crackle is an unsure “middle child” and known as a jokester, and Pop is a mischievous yet also clumsy youngster and the center of attention. The characters were an instant hit and have been featured in Kellogg’s advertising ever since.
The Evolution of Snap, Crackle, Pop
Over the years, the Snap, Crackle, Pop characters have evolved along with the times. In the 1960s, the characters were given a new look, with Snap wearing a chef’s hat, Crackle wearing a baseball cap, and Pop wearing a beanie. In the 1970s, the characters were given a more cartoonish look, with exaggerated features and bright colors.
Today, the Snap, Crackle, Pop characters are still a beloved part of Kellogg’s advertising. They have been featured in countless commercials, print ads, and even on merchandise. The characters have become so popular that they have even inspired their own line of Rice Krispies treats.
Overall, the Snap, Crackle, Pop phenomenon is a testament to the power of a catchy slogan and memorable characters. The slogan and characters have become a part of popular culture and will continue to be a beloved part of Kellogg’s advertising for years to come.
Marketing and Advertising
Kellogg’s “Snap Crackle Pop” campaign is one of the most iconic advertising campaigns in history. The campaign was launched in the 1960s and featured animated TV ads, radio ad campaigns, and cereal box giveaways.
The Animated TV Ads
The animated TV ads were the centerpiece of the campaign. They featured three elves named Snap, Crackle, and Pop, who represented the sound that Rice Krispies cereal makes when milk is added. The ads were colorful and playful, and they appealed to children and adults alike. The ads were so successful that they are still used today, more than 50 years later.
The Radio Ad Campaigns
The radio ad campaigns were just as successful as the TV ads. They featured catchy jingles that were easy to remember and sing along to. The jingles were so popular that they became part of popular culture and are still remembered today. The radio ad campaigns were especially effective because they reached a wider audience than the TV ads.
The Cereal Box Giveaways
The cereal box giveaways were another important part of the campaign. Kellogg’s offered a variety of prizes, including toys, games, and books, to encourage people to buy Rice Krispies cereal. The giveaways were so popular that they became a major selling point for the cereal.
Overall, Kellogg’s “Snap Crackle Pop” campaign was a huge success. It helped to establish Rice Krispies as one of the most popular cereals in the world, and it made Snap, Crackle, and Pop household names. The campaign was so effective that it is still used today, more than 50 years later.
The Legacy of Snap, Crackle, Pop
Snap, Crackle, and Pop have been a part of Kellogg’s Rice Krispies cereal since the 1930s. Created by artist Vernon Grant, these three characters were initially used in ads and posters to promote the cereal. However, they became so popular that they were eventually turned into mascots for the brand.
The catchy jingle “Snap! Crackle! Pop!” was first introduced in a radio commercial in 1932. Leo Burnett, the advertising agency responsible for the campaign, used the sound of Rice Krispies crackling in milk to create a memorable tune that would stick in people’s heads. The campaign was a huge success, and the jingle became one of the most recognizable in advertising history.
The legacy of Snap, Crackle, and Pop goes beyond just their catchy jingle. They have become iconic mascots that are instantly recognizable to people of all ages. They have been featured in countless commercials, print ads, and even as toys and collectibles. Their popularity has even led to them being featured in pop culture, such as in movies and TV shows.
Despite their popularity, some have criticized the nutritional value of Rice Krispies cereal. While it is low in fat and calories, it is also high in sugar and lacks significant amounts of fiber and protein. Kellogg’s has responded to these criticisms by creating healthier versions of Rice Krispies cereal, such as those made with whole grains.
In conclusion, Snap, Crackle, and Pop have become a beloved part of American culture. Their legacy continues to live on through their catchy jingle and iconic status as mascots for Kellogg’s Rice Krispies cereal. While the nutritional value of the cereal has been criticized, Kellogg’s has made efforts to create healthier versions to meet the changing needs of consumers.
The Voices Behind Snap, Crackle, Pop
The iconic “Snap Crackle Pop” jingle has been a part of Kellogg’s Rice Krispies commercials since the 1930s. But who are the voices behind the beloved cereal mascots?
Don Margolis was the original voice of Snap, the Rice Krispies gnome who wears a chef’s hat and is known for his snappy catchphrase. Margolis provided the voice for Snap from the 1950s until the early 1960s, when he was replaced by Daws Butler.
Butler, a prolific voice actor who also voiced characters like Yogi Bear and Huckleberry Hound, brought his own unique spin to Snap’s voice. He continued to voice the character until the late 1960s, when he was replaced by Paul Winchell.
Winchell, best known for his role as the voice of Tigger in Disney’s Winnie the Pooh cartoons, took over as Snap’s voice in the late 1960s and continued to voice the character until the early 1970s.
Don Messick, another legendary voice actor who voiced characters like Scooby-Doo and Papa Smurf, took over as Snap’s voice in the early 1970s. He continued to voice the character until the mid-1980s, when he was replaced by Frank Welker.
Welker, who has voiced characters like Fred Jones from Scooby-Doo and Megatron from Transformers, provided the voice for Snap in the 1980s and 1990s.
In recent years, Andy Hirsch, Danny Cooksey, and Mark Ballou have all provided the voice for Snap, Crackle, and Pop in various Rice Krispies commercials.
Overall, the voices behind Snap, Crackle, and Pop have changed over the years, but their catchy jingle and lovable personalities have remained a staple of Kellogg’s Rice Krispies commercials for generations.
International Popularity
Kellogg’s “Snap Crackle Pop” commercial was not only popular in English-speaking countries but also gained popularity in non-English speaking countries. The cereal’s catchy jingle and the animated characters’ playful personalities have made them recognizable worldwide.
Snap, Crackle, Pop in Danish, French, and German
In Denmark, the “Snap, Crackle, Pop” slogan is translated to “Pif Paf Puf,” which roughly means “poof, bang, puff.” In French, the characters are known as “Cric, Crac, Croc,” which sounds similar to the original English version. In German, the slogan is “Knisper, Knasper, Knusper,” which translates to “rustle, crunch, munch.”
Snap, Crackle, Pop in Spanish
In Spanish, the slogan is “Pim, Pum, Pam,” which is similar to the Danish translation. However, the characters’ names are different, with Snap being “Pim,” Crackle being “Pam,” and Pop being “Pum.”
The popularity of the “Snap Crackle Pop” slogan and characters in non-English speaking countries shows the effectiveness of Kellogg’s marketing strategy. By creating catchy slogans and recognizable characters, Kellogg’s was able to expand its brand’s reach beyond English-speaking countries.
Overall, the international popularity of “Snap Crackle Pop” demonstrates the power of effective marketing in creating a brand that is recognizable worldwide.
Frequently Asked Questions
Who wrote the Snap, Crackle, Pop jingle?
The jingle for Snap, Crackle, Pop was written by ad executive Keith Reinhard in the 1960s. Reinhard was working for the advertising agency Needham, Harper & Steers at the time. The jingle has since become an iconic part of Kellogg’s Rice Krispies marketing.
Who were the original Snap, Crackle, Pop characters?
The original Snap, Crackle, Pop characters were created by artist Vernon Grant in 1933. The characters are three gnomes named Snap, Crackle, and Pop who represent the sounds made by Rice Krispies when milk is added. The characters were used in Rice Krispies marketing for many years and are still used today.
What is the Snap, Crackle, Pop in the 1930s?
Snap, Crackle, Pop was the slogan for Rice Krispies in the 1930s. The slogan was created to emphasize the unique sound that Rice Krispies make when milk is added. The slogan was so successful that it has been used in Rice Krispies marketing ever since.
Was there a fourth Rice Krispie character?
Yes, there was a fourth Rice Krispie character named Pow. Pow was introduced in the 1950s and represented the explosive sound made by Rice Krispies. However, Pow was eventually phased out and the focus returned to the original three characters.
What commercial says Snap, Crackle, Pop?
Many Rice Krispies commercials have featured the Snap, Crackle, Pop characters and the iconic jingle. One notable commercial from the 1960s featured the characters dancing and singing “Snap! Crackle! Pop!” while a family enjoyed a bowl of Rice Krispies.
What is the Snap, Crackle, Pop slogan?
The Snap, Crackle, Pop slogan is still used in Rice Krispies marketing today. The slogan emphasizes the unique sound made by Rice Krispies when milk is added and has become a beloved part of the brand’s identity.
